The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and demonstrating to potential clients of the merits of television and digital advertising on WFXR/WWCW/WFXRtv.com and Nexstar Digital platforms.
We serve Roanoke, Lynchburg, the New River Valley and surrounding counties. As a member of our team, you’ll visit local businesses, find out what makes them unique, and help craft creative plans to share that information with our audience to help their businesses grow and thrive.
Job Description for the Account Executive:
- Implements strategies to consistently grow revenue and exceed revenue goals.
- Establishes credible relationships with local business community.
- Prospect, qualify, close, and grow NEW business.
- Makes sales calls on existing and prospective clients.
- Maintains assigned accounts and develops new accounts.
- Prepares and delivers sales presentations to clients.
- Continue to learn and implement new strategies and products.
- Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible. Be an advocate for our products and programs.
- Provides clients with information regarding rates for advertising placement in all media.
- Develops advertising schedules with clients and station personnel responsible for placing advertising into station media. Work with creative services in the production of client’s creative elements for both broadcast and digital advertising campaigns.
- Responsible for order entry, contracts, follow-up, and collections.
- Performs other duties as assigned.
Requirements & Skills:
- Bachelor’s degree in Marketing, Advertising, or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
- Minimum two years’ experience in media or digital sales
- Valid driver’s license with an acceptable driving record.
- Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
- Knowledge of digital marketing basics (Google/Facebook, etc.) preferred.
- Proficiency in MS Office products including Word, Excel and PowerPoint and basic office equipment required.
What’s in it for you:
- Unlimited earning potential – good commission rates and bonuses
- Reliable bi-weekly paychecks
- Great benefits – Medical, dental, vision, 401k, PTO, legal support and more
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions.
In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers.
From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
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