Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.
Burson es la agencia global líder en comunicaciones, creado para generar valor para los clientes a través de la reputación. Con equipos altamente especializados, tecnologías líderes en la industria y una creatividad innovadora, ayudamos a marcas y negocios a redefinir la reputación como una ventaja competitiva para que puedan liderar hoy y en el futuro. Burson opera bajo WPP (NYSE: WPP), la compañía de transformación creativa.
#BursonGlobal
Descripción:
- Supervisar la estrategia de marketing, publicidad, comunicación digital y relaciones públicas a través de la coordinación de las distintas agencias para lograr los indicadores anuales de la compañía.
- Supervisión de la estrategia publicitaria con la agencia creativa: desarrollo de briefs, aprobaciones de piezas y presupuestos.
- Supervisión de la estrategia digital, de generación de contenidos en redes sociales y responsable de la actualización de la web de la compañía a través del desarrollo de contenido para nuevos productos.
- Desarrollo de la estrategia de medios: supervisión de planes y liquidaciones de campañas mensuales.
- Supervisión de la estrategia de relaciones públicas: aprobación de contenidos y coordinación de actividades con prensa.
- Coordinación de eventos, BTL y desarrollo de material promocional.
Requerimientos:
- Conocimientos y experiencia en el sector automovilístico (indispensable).
- Coordinación, negociación y manejo de agencias.
- Conocimientos en marketing, publicidad, medios, comunicación digital y relaciones públicas.
- Especificaciones técnicas y de diseño para la elaboración de piezas comunicativas y de merchandising.
- Coordinación de eventos.
- Control de presupuestos, facturación e inventarios.
- Excelente redacción y ortografía.
- Mínimo 5 años de experiencia
- Inglés avanzado (hablado y escrito).
Deseable:
- Diplomado o especialización en marketing y/o publicidad (deseable)
- Diplomado o especialización en comunicación digital (deseable)
At Burson, diversity, equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity. It also enables our agency to thrive and deliver brilliant work.
For more information, visit www.bursonglobal.com.
Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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What We Do
Burson is the global leader in communications, purpose-built to create value for our clients through reputation. We reinvent how reputation creates competitive advantage for our clients, so they can lead today and far into the future
