Retention Marketing Manager

Who we are

Lightricks, an AI-first company, is revolutionizing how visual content is created. With a mission to bridge the gap between imagination and creation, Lightricks is dedicated to bringing cutting-edge technology to the creative and business spaces.

Our AI photo and video generation models, which power our apps and platforms including Facetune, Photoleap, Videoleap, and LTX Studio, allow creators and brands to leverage the latest research breakthroughs, offering endless control over their creative potential. Our influencer marketing platform, Popular Pays, provides creators the ability to monetize their work and offers brands opportunities to scale their content through tailored creator partnerships.

The Team & Role

The Marketing Retention team is responsible for giving our users reasons to come back and create with Lightricks’ apps. We aim to show our users the value of using our apps, whether it is directing them to useful features, or giving them inspiration to create interesting content. 

We are looking for a talented Retention Marketing Manager. In this role, you will be taking part in building the retention and lifecycle “machine” at Lightricks. You will create marketing campaigns for millions of users around the world for our successful products and be responsible for driving growth via email, push notifications, and in-app communication channels. You will be measured by our main KPIs: conversion, retention and reduce churn.

What you will be doing

• Build business and marketing plans and strategies designed to increase user lifecycle, revenue growth, engagement and value of users.
• Plan and execute retention and conversion initiatives for segmented or mass market populations.
• Analyze, monitor and optimize all activities based on key marketing and business KPIs.
• Work and collaborate with multiple departments and focal points, such as design, BI, product and more.
• Design user lifecycles from ideation to execution. Test, monitor, analyze and optimize where needed.

Your skills and experience

• A minimum of 4 years experience in BTL marketing, Retention marketing, Lifecycle marketing, email marketing.
• Experience in using Email Marketing platforms (Braze, Optimove, Klaviyo, HubSpot)
• A data-driven, analytical person with the ability to motivate stakeholders to drive goals and solve problems.
• Detail oriented,  “out of the box” thinker with the ability to drive multi-faceted projects and people.
• A marketing strategist who can derive insights, recommendations, and action plans from qualitative market trends, consumer feedback, internal feedback, and large data sets.
• A great communicator and team player with a contagious “can-do” attitude.
• High level of English - written and spoken.
• BA/BSC degree in marketing,  Business administration, Communications or any other relevant field.
• HTML, Social media avid users and Dashboard knowledge (e.g. Tableau)- A plus.

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