B2C Product Marketing Manager

Posted 3 Days Ago
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Jerusalem
Senior level
Artificial Intelligence • Computer Vision • Mobile • Software
The Role
The B2C Product Marketing Manager will develop and execute the Go-to-Market strategy for a new digital makeup product under the Facetune brand. Responsibilities include collaborating with product managers, conducting market research, leading digital marketing initiatives, and working across multiple stakeholders to implement cohesive strategies.
Summary Generated by Built In

Who we are

Lightricks, an AI-first company, is revolutionizing how visual content is created. With a mission to bridge the gap between imagination and creation, Lightricks is dedicated to bringing cutting-edge technology to the creative and business spaces.

Our AI photo and video generation models, which power our apps and platforms including Facetune, Photoleap, Videoleap, and LTX Studio, allow creators and brands to leverage the latest research breakthroughs, offering endless control over their creative potential. Our influencer marketing platform, Popular Pays, provides creators the ability to monetize their work and offers brands opportunities to scale their content through tailored creator partnerships.

The Team & Role

Join a dynamic and agile team of product, tech, and marketing professionals working on a diverse portfolio of globally recognized B2C apps, including acclaimed editing tools Videoleap and Photoleap.

As the B2C Product Marketing Manager, you’ll play a significant role in shaping the future of our products. Collaborating closely with the Product Manager, you will help define the product roadmap and uncover business opportunities through data-driven insights and emerging market trends.

What You’ll Be Doing

  • Aligning cross-functional stakeholders on business objectives and the product roadmap.
  • Collaborating with the B2C marketing team to ensure seamless execution of cohesive strategies.
  • Partnering closely with the Product Manager and other key stakeholders to identify and capitalize on marketing opportunities.
  • Conducting industry research to uncover business insights and refine marketing strategies.

Your Skills and Experience

  • Proven track record as a Product Marketing Manager, ideally with experience in B2C applications.
  • Expertise in developing and executing impactful digital marketing campaigns.
  • Professional English communication skills, both written and verbal.
  • A data-driven mindset with the ability to analyze insights and craft effective marketing strategies.
  • Strong project management skills, with a focus on delivering results in a fast-paced environment.

#LI-NI2

The Company
547 Employees
Remote Workplace
Year Founded: 2013

What We Do

Lightricks, an AI-first company, is revolutionizing how visual content is created. With a mission to bridge the gap between imagination and creation, Lightricks is dedicated to bringing cutting-edge technology to the creative and business spaces.
Our AI photo and video generation models, which power our apps and platforms including Facetune, Photoleap, Videoleap, and LTX Studio, allow creators and brands to leverage the latest research breakthroughs, offering endless control over their creative potential. Our influencer marketing platform, Popular Pays, provides creators the ability to monetize their work and offers brands opportunities to scale their content through tailored creator partnerships.
Founded in 2013, Lightricks is backed by prominent investors including Goldman Sachs Growth Equity, Insight Partners, Viola Ventures, ClalTech, Greycroft, Hanaco Venture Capital, Altshuler Shaham Investment Holdings, Harel-Hertz Investment, Qumra Capital House, Migdal Insurance and Financial Holdings, Shavit Capital, and Stonebridge Partners who share our enduring commitment to driving the future of content creation.

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