JR-202422007 Retail Marketing Manager

Description
Work ArrangementThis role is categorized as hybrid. This means the successful candidate is expected to report to the office at minimum three times per week or other frequency dictated by the business and two times per week remote.The RoleThis position is responsible for developing and facilitating all retail marketing and communication activity for Chevrolet & GMC, including strategies to achieve sales volume and market share objectives, collaborating with Dealers on tactical activity and GTM planning, act as a custodian for program guidelines and budget management.What You'll DoThe Retail Marketing Manager will support in developing, executing and optimizing retail marketing strategies for General Motors and its Dealer network in the Middle East. This role entails strategic planning to achieve sales volume targets and market share objectives, collaborating with cross-functional teams and the dealer network on tactical activity and GTM planning, drive a performance marketing mindset and program guideline adherence as well as budget management and finance processing. The key areas of responsibility are described below, however, the scope is dynamic based on business needs:Development and execution of the Retail Launch Planner (RLP)Develop and execute effective marketing & communications strategies that support achieving target volumes and market share objectivesApproval management of Dealer tactical initiativesInteract with Dealers/key city Dealer groups and discuss Sales & Marketing strategies and go-to-market plans in collaboration with the MEO Marketing and Sales TeamsSupport the dealer network towards effective consumer targeting & engagement planningCommunicate & report performance of all Sales and Marketing activitiesMonitor the effectiveness of campaigns through PCA analysis and recommendationsManage the Retail Marketing budget and ensure best Return on Investment for all promotionsWork closely with other marketing sub-functions including Brand Advertising, Digital & CRM to understand the media landscape and consumer targeting to inform tactical campaign planningWork with Dealers and understand the different requirements from a customer point of view by model and marketLead the Ramadan & Year End Retail tactical campaigns for MEODevelop, maintain and manage the Retail Marketing guidelinesSupport by ensuring all Dealer marketing materials are Brand compliantBe the primary liaison between Sales, Dealers and the Marketing teamsAttend and actively participate in all Pricing discussions around Sales Allowance and Offer planningBuild a solid relationship with Product Marketing to ensure full product knowledge and understanding to better support dealer initiativesSupport the Always On media planning by providing critical feedback of on ground sales run rate and inventory for key marketsSupport for all in-market product activationsActively participate in product and launch workshopsActively participate in the Chevrolet and GMC agency sessions and act as a conduit to the Dealer networkCreate and run a collaborative forum between Sales & Marketing to ensure consistent information flowPlan and execute annual brand immersion days between Marketing & the Dealer networkBe fully immersed in all Brand planning & strategy for short and long term executionPreparation of briefing documents for advertising, PR and other agencies where requiredReporting Duties include:Bi-weekly Dealer leads and conversion rate analysis for key marketsMonthly sales reporting by brand (volume, share, trim & stock)90 day rolling calendar on all Dealer campaign activitiesProvide monthly retail budget forecast to the Media & Budget ManagerAd hoc Marketing reports as requiredAll Retail Post Campaign Analysis reporting
Additional Description
Your Skills & AbilitiesKnowledge and Experience:Minimum of 3 years' experience in MarketingProven track record of executing successful retail marketing campaigns across multiple channelsKnowledge of Dealer business managementOverall understanding of regional consumer behavior, trends and market dynamicsProficient in English & ArabicEducation:Bachelor's degree in Marketing or BusinessSkills:Very strong multi-tasker with strong negotiating skillsPolished presentation and interpersonal skills. Must possess top-level business management, interpersonal, and facilitation skillsProficiency with Microsoft Office applicationsCreative problem-solving skillsAbility to embrace and respect the team culture approachStrategic Agility - accurately anticipates future market trends as well as sees the big picture view in order to create successful marketing campaigns and communication strategies.Collaborative: Works together with team members to share and gain knowledge and ideas in order to effectively manage and promote the GM brands and associated retail initiativesRelationship Building: Builds and maintains relationships in order to effectively communicate with all stakeholder groups and the ability to build and maintain strong relationships with dealerships across the region is particularly key in this role
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Diversity Information
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