Research & Insights Strategist

We strongly encourage people of color, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, and individuals with disabilities to apply. As an equal opportunity employer Walker Sands is committed to diversity, equity, and inclusion and welcomes everyone to our team.

In your application, please feel free to note which pronouns you use (For example — she/her/hers, he/him/his, they/them/theirs, etc).

If you need reasonable accommodation at any point in the application or interview process, please let us know.

Overview 

The Research & Insights Strategist owns deliverables within marketing and brand strategy projects, leads independent research projects, and supports sales, providing strategic insights and ensuring high-quality deliverables. This role is crucial in transforming data into actionable insights that inform strategic decisions for clients and prospects. 

Key Responsibilities:Data Collection and Analysis:

• Conduct detailed first and third-party qualitative and quantitative research, including collecting, cleaning, and analyzing data from various sources, and turning it into actionable takeaways for internal agency and client teams
  • Lead Qualitative Research: Conduct one-on-one interviews and focus groups with internal and external client stakeholders, including the development of discussion guides and assessment of key themes 
  • Lead Quantitative Research: Design and manage surveys using tools like SurveyMonkey, oversee vendor relationships, and analyze findings
• Utilize statistical methods to identify trends, patterns, and correlations within research, market and reporting data
  

Market Research:

• Conduct market research to support brand and marketing strategy development for internal and client teams 
• Monitor and analyze industry trends, competitor activities, and market dynamics to provide strategic insights and areas of client opportunity
  

Insights Generation:

• Transform data into actionable insights for internal and client teams 
• Provide actionable recommendations based on research findings to support internal and client decision-making across brand, marketing and business decisions
  

Reporting and Visualization:

• Prepare topline reports, dashboards, and presentations to communicate research findings
• Utilize presentations, charts and visualization tools to present quantitative data in an easily understandable format

Client Projects:

• Act as a consultant for internal teams and clients, providing strategic insights and informed recommendations
• Lead smaller research projects end-to-end with support from Director or VP
• Own research deliverables within large projects and account work, ensuring timelines are met and quality standards are upheld
• Participate in client meetings to present findings and discuss strategic implications

Collaboration:

• Collaborate with cross-functional agency team members on various projects, sharing insights,contributing to a collaborative and innovative work environment, and ensuring accuracy and relevance on research outputs
  

Business Development:

• Support Strategy + agency sales efforts by providing research insights and contributing to proposal developmentHelp to grow and refine the Research & Insights service offering, contributing to the department’s evolution 

Requirements + Qualifications: 

Must-haves

• 2-4 years of experience in research or related field
• Proven experience leading and executing research deliverables
• Strong quantitative and analytical skills, with proficiency in statistical analysis tools
• Excellent attention to detail and the ability to work with large datasets
• Effective written communication skills to distill data and research findings into actionable insights and strategy recommendations
• Ability to work independently and manage multiple tasks in a fast-paced environment
• Experience working with survey collection tools like SurveyMonkey, Zoho, or Typeform
• Strong understanding of qualitative research methods
• Basic understanding of earned, owned and paid media strategies
• Willingness to learn and apply new skills 
• Willingness and ability to work with a remote team via communication and project management tools like Zoom, Slack, and Trello (you don’t need to be experts in those particular tools)

Nice-to-haves

• Experience working with survey vendors to gather quotes, program surveys, and manage survey responses
• Familiarity with marketing principles, channels, and basic channel strategy for application of research
• Basic understanding of digital marketing tools and tactics, especially around SEO, SEM and paid media 
• Proficiency in data visualization tools (e.g., Tableau, Power BI)
• Experience working in fast-paced agency environment
• Experience in B2B research or marketing
• Comfort and experience using AI and similar tools to aid data collection and analysis

Compensation & Benefits:

• We strive for salary range transparency in our hiring process. This is a major step towards not only complying with regulations where required, but also to make sure pay equity and DEI are top of mind during the hiring process. Base salary is only a part of the total rewards package - this role will also be eligible for a bonus based on company performance, as well as benefits. Below is the starting salary for this role:
  Starting Salary: $54,000 - $68,000 a year
  • Placement on the salary scale will be determined by various factors, such as, but not limited to, relevant qualifications, certifications, experience, skills, seniority, geographic location, performance, education, business or organizational requirements and internal equity.
  • Starting salaries are not inclusive of a full range of compensation for this role and are instead meant to reflect the expected beginning salary for a new hire. Merit-based increases can be earned after time in role.
• Total Rewards Package:
  • 🩺 Health Coverage: Comprehensive medical, dental, and vision plans, plus mental health resources, pet insurance, fertility benefits, and more.
  • 💰 Retirement Savings: Employer-matched 401(k) and access to financial planning services.
  • 🌴 Flexible PTO: Take time as needed for vacations, mental health, or personal days. Includes 8 paid holidays, half-day summer Fridays, and a week off between Christmas and New Year.
  • 🏡 Hybrid Work: Mix of in-office and remote work, with tools to stay connected across teams.
  • 🎉 Milestone Sabbatical: Celebrate five years with a two-week sabbatical and a $2,000 gift.
  • 👶 Family Support: Generous paid leave for new parents and caregivers, plus policies for pregnancy loss, adoption challenges, and more.
  • 📚 Growth Opportunities: Clear career paths, mentorship programs, and learning events to help you grow professionally.
  • 🌟 Culture: Our agency values our supportive, collaborative culture where we work hard to achieve the best outcomes for clients. Read more on our website here!

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