We’re looking for talented professionals, anywhere in the United States, to join us in bringing smart money management and payment solutions to everyone’s fingertips.
At Green Dot, we are evolving to a new and permanent “Work from Anywhere” model designed to maximize the benefits of remote work, promote and enable a strong culture of performance and connectedness, and attract the best and brightest talent who align with our entrepreneurial spirit and mission.
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JOB DESCRIPTION
Job Summary
The Vice President of Acquisition & Performance Marketing is responsible for developing and executing comprehensive strategies to drive customer acquisition, brand awareness, engagement, and revenue growth. This role will oversee all performance marketing initiatives, including SEM, SEO, display advertising, paid social media, direct mail & win back, and performance-based Television and OTT campaigns. The VP will play a pivotal role in managing our agency partnerships and optimizing marketing investments to maximize efficiency and impact.
As a key leader in the organization, the VP of Acquisition & Performance Marketing will collaborate with cross-functional teams, leverage data-driven insights, and implement innovative marketing strategies to ensure the company’s continued success in a competitive and evolving landscape.
Key Responsibilities
Acquisition & Performance Marketing
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Develop and implement a holistic acquisition strategy that aligns with company goals and growth targets.
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Lead digital performance marketing efforts, including SEO, SEM, display, paid social, and affiliate marketing.
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Oversee the management and optimization of paid media channels to maximize ROI and optimize customer acquisition costs.
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Work with an external agency to manage and optimize the performance-based Television and OTT advertising program to drive new account growth.
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Lead the direct mail acquisition program, ensuring effective targeting, creative execution, and performance measurement.
Agency & Budget Management
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Directly manage external agency relationships to drive execution of TV, OTT, and TV-related digital marketing strategies.
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Ensure agencies meet performance goals and continuously optimize campaigns for cost efficiency and effectiveness.
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Manage marketing budgets effectively, balancing investment across channels to maximize returns.
Brand & Content Strategy (In Collaboration with Brand Marketing Team)
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Oversee content marketing efforts to align with business objectives and strengthen brand positioning.
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Develop engaging, high-quality marketing materials across digital and offline channels to enhance brand visibility.
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Leverage strategic partnerships to expand brand reach and credibility.
Customer Retention & Lifecycle Marketing (In Collaboration with Enterprise CRM Team)
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Implement and refine lifecycle marketing strategies, leveraging CRM and marketing automation tools.
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Develop omnichannel campaigns that enhance customer experience and improve lifetime value.
Data-Driven Marketing & Optimization
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Utilize analytics tools to track, measure, analyze, and optimize marketing performance.
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Establish KPIs and use data-driven insights to refine strategies and improve conversion rates.
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Conduct A/B testing and performance analysis to continually optimize campaigns.
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Product Collaboration & Value Proposition Development
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Partner with the Product Group to provide strategic input on product features and benefits that enhance customer acquisition.
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Identify opportunities to improve value propositions that increase marketing efficiency and conversion rates.
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Work closely with product managers to align marketing messaging with product innovations and competitive differentiators.
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Utilize market research and customer insights to influence product development that enhances acquisition efforts.
Forecasting & Financial Planning (In Collaboration with FP&A Team)
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Collaborate with the FP&A team to develop detailed acquisition forecasts and long-range planning.
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Regularly update and communicate key performance indicators and marketing contribution to growth.
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Use financial models to guide marketing investment decisions and scenario planning.
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Bring a strong analytical background to support strategic planning, channel allocation, and performance projections.
Qualifications & Experience
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Bachelor’s or Master’s degree in Marketing, Business, or a related field.
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10+ years of experience in acquisition marketing, digital marketing, or performance marketing roles.
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Proven experience managing direct response marketing channels, including TV, OTT, and direct mail.
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Strong expertise in paid media, SEO, SEM, email marketing, social media, and marketing automation.
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Hands-on experience with Google Ads, Meta Ads, Affiliates, Direct Mail, and other digital advertising platforms.
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Experience managing external agencies and optimizing performance-based marketing programs.
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Strong analytical mindset with experience in data-driven decision-making, marketing measurement, and campaign optimization.
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Excellent leadership, communication, and cross-functional collaboration skills.
This role presents a unique opportunity for a seasoned acquisition marketing leader to drive growth and innovation in a dynamic environment. If you are passionate about performance marketing, data-driven decision-making, and scaling customer acquisition efforts, we’d love to hear from you.
POSITION TYPE
Regular
PAY RANGE
The targeted base salary for this position is $214,300 to $321,500 per year. The final compensation will be determined by a number of factors such as qualifications, expertise, and the candidate’s geographical location.
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Green Dot promotes diversity and provides equal opportunity for all applicants and employees. We are dedicated to building a company that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better our work (and work environment) will be for everyone. Additionally, Green Dot provides reasonable accommodations for candidates on request and respects applicants' privacy rights.
Top Skills
What We Do
Green Dot is a financial technology and registered bank holding company committed to delivering trusted, best-in-class money management and payment solutions to customers and partners, seamlessly connecting people to their money. Green Dot’s proprietary technology enables it to build products and features that address the most pressing financial challenges of consumers and businesses, transforming the way they manage and move money and making financial empowerment more accessible for all.
Green Dot offers a broad set of financial services to consumers and businesses including debit, checking, credit, prepaid, and payroll cards, as well as robust money processing services, tax refunds, cash deposits and disbursements. Its flagship digital banking platform GO2bank offers consumers simple and accessible mobile banking designed to help improve financial health over time. The company’s banking platform services business enables a growing list of the world’s largest and most trusted consumer and technology brands to deploy customized, seamless, value-driven money management solutions for their customers.
Founded in 1999, Green Dot has served more than 33 million customers directly and many millions more through its partners. The Green Dot Network of more than 90,000 retail distribution locations nationwide, more than all remaining bank branches in the U.S. combined, enables it to operate primarily as a “branchless bank.” Green Dot Bank is a subsidiary of Green Dot Corporation and member of the FDIC . For more information about Green Dot’s products and services, please visit www.greendot.com.
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The Commissioner of Financial Regulation for the State of Maryland will accept all questions or complaints from Maryland residents regarding Green Dot Corporation, NMLS ID #914924 at 1100 North Eutaw Street, Suite 611; Baltimore, MD 21201, phone 888-784-0136. NMLS Consumer Access: https://nmlsconsumeraccess.org/
