Hello. We’re Haleon. A new world-leading consumer healthcare company. Shaped by all of us. Together, we’re improving everyday health for millions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re building together. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.
We are looking for Regional Senior Brand Manager, Pain Category, Middle East & Africa Region
Key Responsibilities:
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Accountable for accelerated share, sales and profit growth for assigned brand portfolio in the Area.
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Develop growth strategy of the Middle East & Africa CH business for assigned, brands though adaptation and adoption of global category and brand strategies.
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Partner with Global & local marketing teams to deliver winning marketing and innovation plans for Middle East & Africa based on actionable commercial, competitor and consumer insight to drive Middle East & Africa brand share and equity ahead of competition.
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Accountable for brand(s) performance tracking for assigned brand(s) across Middle East & Africa and recommend remedial action.
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Recommend and help develop vision boards for the area to be rolled out in the local markets. Strive to meet innovation ratio targets.
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Partner with Local Market Activation managers and other functional stakeholders (eg. Finance, Regulatory and GMS) to ensure co-delivery of Winning Formula and commercial goals.
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Identify investment priorities with appropriate mix between advertising and in-store efforts in collaboration with sales channel and category management.
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Develop winning creative briefs and lead co-creation with agency partners to adapt global creative executions by exception addressing validated local insights and improving ROI.
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Guide development winning Market Activation Plans in the context of the trade and competitor environment in partnership with Local markets. Drive consistency with Category Brand Growth Plans and across Middle East & Africa
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Drive consistent execution of global brand identity, brand heart, messaging and visual brand language.
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Support talent development across Middle East & Africa
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Model Haleon values & behaviors’ and compliance with all Haleon codes of practice.
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Responsible for tracking brand equities and recommending remedial action.
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Drive innovation planning, sequencing, implementation planning, tracking and learning.
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Measure success of global initiatives and provide timely and quality feedback to Global teams.
The ideal candidate is expected to be:
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Marketing or any degree with sales and/or marketing experience
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Min 8-9 years experience in FMCG / OTC marketing
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Trading off purist/data-led approaches versus being pragmatic to overcome specific in-country issues
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Driving responsiveness of plans based on competitive dynamics as well as P&L requirements
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Strategic thinker – consumer first mindset
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Agile communicator (both written and oral, in English)
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Self-accountable & resilient
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Innovative & visionary
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Resilient
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Multitasking
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Barrier breaking approach
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A great team player
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Proactive
Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
Accommodation Requests
If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.
What We Do
You have loved and trusted our brands for over 170 years. We have a clear purpose, to deliver better everyday health with humanity.
Our category-leading brands include Sensodyne, Panadol, Centrum, TUMS, Advil, Otrivin and Voltaren. We combine deep human understanding and trusted science to make everyday health more inclusive, more achievable and more sustainable.
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