Regional Sales Executive, Platforms & Digital, Asia (Entry Level)

Posted 17 Days Ago
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Petaling Jaya, Petaling, Selangor
Hybrid
Mid level
Digital Media • Information Technology • Analytics
The Role
The Regional Sales Executive will drive engagement for Platforms & Digital clients by managing business development, client relationships, and revenue growth in Southeast Asia.
Summary Generated by Built In

We warmly welcome enthusiastic fresh graduates who are passionate about sales and eager to join our dynamic team in shaping a brighter future for media


Reporting to the Regional Senior Manager, you will drive the strategic engagement for Platforms & Digital clients in Singapore, Malaysia, Thailand and Taiwan; finding and maintaining client relationships, growing business revenue and delivering against sales goals

DEPARTMENT SUMMARY

  • Drive strategic engagement within the Platforms & Digital Media Sales Group (MSG) within Audience Measurement Commercial
  • Building go-to-market strategies and client-specific account plans to expand our business with existing clients.
  • Working as part of our Asia Platforms & Digital Team, sharing best practices across markets, and driving cross-country engagements and contracts for international customers.
  • Your personal objectives and those of the whole team are Revenue Growth and increased client penetration within Platforms & Digital

KEY RESPONSIBILITIES

  • New Business Development

  • Responsible for bringing in new business opportunities and prospect clients in the Platforms & Digital space.
  • Undertake sales activities independently, tracking opportunities and pipelines daily and reporting progress weekly.
  • Initiate ideas and thoughtful insights into new  initiatives for clients, showing competency, mastery and consultative influential skill.
  • Develop and maintain open-channel communication with top-level clients to create and foster business opportunities.
  • Build clear account plans, outlining growth strategies and key contacts.
  • Lead and promote strategic conversations and meetings with clients to result in traceable business opportunities. Aim to provide impactful solutions to clients’ business issues.
  • Keep abreast with the latest developments in ad tech, market research and media, to propose refinements to current processes and approaches.
  • Drive annual contract renewals and develop new business opportunities to further grow the business.

  • Financial Management

  • Accountable for the financial KPIs (revenue and margin commitment) versus targets with quality, speed of delivery and productivity targets as assigned
  • Contribute to overall team plan by generating revenue and/or cost-savings ideas
  • Drives and grow Nielsen business in revenue and margin (for repeat clients).

KEY STAKEHOLDERS & INTERFACE

  • Internal

  • Asia Commercial teams
  • Product and Operation teams
  • Finance teams
  • Human Resources teams
  • External

  • Platforms & Digital clients 

EXPERIENCES & QUALIFICATIONS

  • Minimum 3  yearsof prior working experience in the  Digital Platforms or Media Agency space.
  • Proven track record of managing sales pipeline, delivering business growth and hitting revenue targets
  • Experience in using the Nielsen audience measurement products, e.g. CMV, TAM, Ad Intel, DAR,TAR is an added advantage.
  • Fluency (reading and writing) in Mandarin/Thai or both is highly desirable.

COMPETENCIES & SKILLS

  • Strong understanding of business performance measures and corporate financials
  • Meticulous with strong attention to detail;
  • Growth mindset for development opportunities;
  • Team player with the ability to enable and encourage others within the team
  • Commercially astute – especially in proposing and negotiating solutions
  • Ability to understand, interrogate and translate complex business issues
  • Strategic thinking, analytical and logical reasoning skills
  • Result oriented, working with the end in mind;
  • Resilient, persuasive and self motivated
  • High-level accuracy and attention to detail
  • Strong written and verbal communication / presentation skills in local and English languages
  • Strong interpersonal skills with a collaborative mindset to work well with others;

KEY PERFORMANCE INDICATORS / MEASURES

  • Meet the revenue target;
  • Renewal success rate;
  • New business conversion rate;
  • No. of client engagement, meetings & presentations.

Top Skills

Ad Intel
Cmv
Dar
Nielsen Audience Measurement Products
Tam
Tar
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The Company
HQ: New York, NY
30,034 Employees
On-site Workplace

What We Do

Nielsen shapes the world’s media and content as a global leader in audience insights, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future.

An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries.

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