JOB SUMMARY:
The Regional Marketing Manager will oversee marketing efforts across a designated region as well as additional responsibilities to the company as a whole, partnering closely with the sales team to drive revenue growth and enhance client satisfaction. This role requires a strategic thinker who can develop and execute innovative marketing campaigns while supporting sales with the tools and insights they need to succeed.
The primary focus and responsibilities of the position are to craft compelling stories that convert to revenue. In this position you are a strategic partner, strategist, and support to our Management and Sales Teams, using your ability to translate data, information, and research into persuasive proposals to find the stories and intelligent insights to reach audiences that optimize attribution.
The Regional Marketing Manager works autonomously and has a passion for Sales & Marketing, Out-of-Home Advertising, and will be closely aligned with Sales Account Executives, Sales Management, and Sales Assistants.
ESSENTIAL FUNCTIONS OF POSITION INCLUDE:
- Develops research-driven proposals and presentations tailored to audience needs and supported by data.
- Challenges traditional approaches by focusing on audience insights, asset optimization, and industry best practices to maximize revenue.
- Crafts compelling sales stories from quantitative and qualitative data, driving meaningful revenue growth.
- Designs persuasive proposals that align with company products while identifying up-sell opportunities.
- Collaborates with the sales team to strategize and develop comprehensive marketing and business plans.
- Stays informed on OOH industry trends and competitive media to identify revenue-generating opportunities.
- Leverages market analysis to independently guide lead-generation efforts with discretion and sound judgment.
- Conducts in-depth research on clients, market trends, and competitive insights to support Account Executives.
- Serves as a key liaison between clients, Account Executives, and internal departments, participating in client and prospect meetings as needed.
- Updates and distributes internal and external marketing materials to ensure consistency and effectiveness.
- Prioritizes and manages projects to meet deadlines and optimize workflow.
- Collaborates with Regional Marketing Managers to create streamlined processes and develop best-in-class marketing resources that highlight the Adams Outdoor story.
- Performs additional responsibilities as assigned by the supervisor.
PREFERRED QUALIFICATIONS:
- Bachelor’s Degree in Marketing, Advertising, Business or related discipline is preferred or equivalent experience.
- 5-years or more experience in medial sales and marketing a strong plus.
- Expertise and strong knowledge of research databases, tools and applications including but not limited to Ad Mall, Kantar, GeoPath, Hubspot and PlacerAI.
- Proven sense of ownership in projects or initiatives you champion.
- Ability to work independently and resolve problems, while being a team player to drive success.
- Excellent organizational, interpersonal and communication skills.
- Outstanding verbal, written and interpersonal communications is critical.
- Ability to work well and across various functional areas and offices.
- Detailed oriented with strong follow-through and multitasking skills.
- Highly proficient in Microsoft Windows, Excel, Word and Power Point. Experience with Adobe Creative Suite a plus.
- Excellent data entry, computer skills.
Other Requirements
- Able to travel outside of the office at least 10% of the time for meetings and industry events.
ADAMS OUTDOOR ADVERTISING:
- AOA, founded in 1983 by Steve Adams, is the 4th largest, and largest privately-held, Outdoor Advertising operator in the U.S.. AOA operates in the following 12 markets: Ann Arbor/Kalamazoo/Lansing (MI), Beaufort/Charleston/Florence (SC), Charlotte (NC), Eastern Pennsylvania (PA), Madison (WI), Norfolk (VA), Peoria and Champaign (IL).
- Searchlight Capital Partners, a leading global private investment firm, in partnership with British Columbia Investment Management Corporation, one of the largest asset managers in Canada, invested in AOA in 2021.
The above statements are intended to describe the general nature and level of work being performed by the people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of the job.
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What We Do
Founded in 1983, Adams Outdoor is the 4th largest privately held out of home advertising operator in the United States. Our portfolio of 10,000+ displays are comprised of static bulletins, static posters, junior posters and digitals located in 15 markets across the Midwest, Northeast and Southeast. By thinking big, we are able to help our clients reach their audience and drive results where it matters most.
It's through our core values of Tenacity, Accountability, Innovation, and Integrity that we strive to do what's best for our clients, partners, and team members.
We are proud to be a leader in the outdoor space and are committed to growing the industry through meaningful relationships, original thinking, and the relentless pursuit of authenticity.
