Regional Marketing Communications Specialist, APAC

Posted 2 Days Ago
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Gurugram, Haryana
Senior level
Biotech • Manufacturing
The Role
As a Regional Marketing Communications Specialist for APAC, you will develop and implement marketing strategies to promote products and services, engaging with customers and driving growth. Responsibilities include creating marketing communications plans, managing regional launches, enhancing customer loyalty, and preparing media activity reports. You will also prepare presentations and organize local events.
Summary Generated by Built In

Job Summary

Are you inspired to contribute your expertise to a global leading Ingredients organization? We are a global leader in taste, scent and nutrition, offering our customers a broader range of solutions for the food & beverage industry.
We are looking for a dedicated and passionate individual to join our Food Biosciences Marketing team as Regional Marketing Communications Specialist, APAC. Come join the global Ingredients leader where science and creativity meet to create essential solutions for a better world!

Your Focus
As Regional Marketing Communications Specialist, you will be responsible for developing and implementing strategies to promote our products and services in the region. You will engage with customers, bringing forward trends, opportunities, initiatives and develop targeted local marketing campaigns which contribute to the growth of the region.
The role is Gurgaon, India based and will report to Global Marketing Director, Food Biosciences.

How You Will Contribute

  • Develop yearly regional marketing communication plans.

  • Responsible for regional ROI.

  • Develop winning pipeline generation strategies.

  • Develop and implement effective communication strategies that build customer loyalty, brand awareness, and customer satisfaction.

  • Prepare detailed media activity reports.

  • Plan and manage the design, content, and production of all regional marketing materials. 

  • Develop sales enablement tools for the region.

  • Build in depth customer, consumer and eco-system understanding to generate business insights which drive innovation and business growth.

  • Translate global product launches into regional launches / Own regional product launches.

  • Develop value propositions.

  • Create communication and marketing strategies for new products, launches, events, and promotions.

  • Prepare and deliver presentations to customers about global and regional trends. 

  • Preparation and execution of local tradeshows and customer events.

Job Requirements

What you will need to be successful

  • Master’s or Bachelor’s Degree in Communications, Journalism, Marketing, Business Administration or any other relevant discipline.

  • Atleast 6-8 years of experience in a similar role.

  • Proficient in Microsoft Office, Content Management Systems and Social Media platforms.

  • Knowledge of copywriting, proofreading, and editing. 

  • Know-how on food ingredients or food industry market is desired.

  • Excellent verbal and written communications skills. 

  • Good presentation skills and being comfortable when presenting to customers is a prerequisite.

  • Eager to understand the dynamics and new developments with regards to the competition, customers, products, services, etc. 

  • Creative thinking.

  • Excellent organizational and project management skills and ability to meet deadlines. 

  • Must have the ability to work on multiple projects simultaneously. 

  • Strong desire to learn along with professional drive.

  • Ability to communicate, present and influence key stakeholders at all levels.

  • Self-starter, fast learner, and able to work independently.

  • Intellectual curiosity, a collaborative spirit, and a proactive attitude.

  • Problem solver with can do attitude. 

  • Ability to work in a cross-cultural environment.

We are a global leader in taste, scent, and nutrition, offering our customers a broader range of natural solutions and accelerating our growth strategy. At IFF, we believe that your uniqueness unleashes our potential. We value the diverse mosaic of the ethnicity, national origin, race, age, sex, or veteran status. We strive for an inclusive workplace that allows each of our colleagues to bring their authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability.

Visit IFF.com/careers/workplace-diversity-and-inclusion to learn more

The Company
HQ: New York, NY
13,014 Employees
On-site Workplace

What We Do

Meet IFF:

We boldly bring together science and creativity to create what the world needs.

An industry leader in food, beverage, health and biosciences, we create essential solutions – from global icons to unexpected innovations and experiences. Equal parts outspoken and analytical, our international collective of thinkers working with customers to bring scents, tastes, experiences, ingredients and solutions for products people crave.

With 24,000 employees across 65 countries, more than 110 manufacturing facilities, 100 R&D centers, and 33,000 customers across the world, we’re poised to make a difference on an unprecedented scale. Without our boundary-pushing passion and end-to-end expertise, the future wouldn’t be the same.

Visit us at www.iff.com to learn more about how our talented people and new technology are challenging the expected, championing creators and doing more good for people and planet.

Explore what sets us apart.

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