Regional Marketing and Communications Lead, Americas

Company Description

IQEQ is a preeminent service provider to the alternative asset industry. IQEQ works with managers in multiple capacities ranging from hedge fund, private equity fund, and mutual fund launches; private equity fund administration; advisory firm set-up, regulatory registration and infrastructure design; ongoing regulatory compliance (SEC, CFTC, and 40 Act); financial controls and operational support services; compliance and operational related projects and reviews; and outsourced CFO/controller and administration services to private equity fund investments – portfolio companies, real estate assets and energy assets. Our client base is growing, and our existing clients are engaging the firm across the spectrum of our services offerings.

Job Description

• Deliver best in class campaigns designed to build the IQ-EQ brand and deliver tangible commercial results on behalf of the Americas region
• Ensure that the end-to-end marketing needs of the region is supported across all areas – marketing, communications, events, PR, and digital marketing 
• Be responsible for and successfully execute a regional strategy, including a comprehensive marketing plan tailored specifically to the local market 
• Represent the needs of the region as a whole and work closely with the wider marketing function to ensure that these needs are factored into any planned Group marketing activities 
• Act as the CCO’s regional marketing “go-to” point of contact to support the delivery of local growth targets 
• Work closely with the Americas leadership team to support the delivery of their specific marketing and communications needs
• Translate Group plans into campaign activity which supports the regional growth agenda 
• Track, measure and analyse our marketing efforts and adapt accordingly to ensure maximum return on investment 
• Work with internal stakeholders to generate new opportunities to support the growth in the region and execute to plan
• Develop and manage relationships with key media contacts and industry bodies to secure and grow our online and offline coverage and brand awareness 
• Working closely with the U.S. leadership team develop initiatives to drive employee culture and engagement
• Prepare detailed activity reporting and benchmark our performance against our competitors 
• Build strong working relationships with key stakeholders across all segments and provide marketing expertise as needed to support the delivery of local jurisdictional plans

Qualifications

• Experience working in a senior marketing role in our industry will be a distinct advantage 
• Third level degree in marketing, digital marketing or business studies
• A minimum of 10 years’ experience implementing best in class global marketing and communications campaigns as part of a busy in-house team
• A strategic thinker with demonstrable competencies in brand management, integrated campaign planning, content creation, digital marketing, event management and stakeholder relationship management
• A self-starter master juggler able to adeptly manage multiple priorities across all areas of a busy marketing team 
• A commercially minded innovator with strong creative leanings 
• Proven strong communication, writing and editing skills 
• Fluency in English, spoken as well as written – additional languages at a professional standard would be a distinct advantage 
• A high degree of proactivity, self-motivation and the ability to meet rapidly changing deadlines 
• A team player who enjoys sharing experience, mentoring and coaching others
• Skilled in all areas of MS Office, HubSpot, Hootsuite and Staffbase required 

Personal characteristics 

• Commercial mindset
• Positive yet pragmatic 
• Agile
• Resilient 
• Driven 
• Highly creative 
• A “can do” mind-set 
• Local focus; Global mind-set 
• A team player with a sense of fun 

Additional Information

Salary based on experience and location ($140,000-$185,000) and full benefits package offered.