The Role
As more Americans turn to cannabis for well-being, we are looking to grow our team to help us bring additional safe, trusted products to even more consumers and channels across the country. The Regional Manager will be a key player in expanding our THC-infused beverage business and growing consumer access to our best-in-class products.
We are seeking a dynamic and entrepreneurial Regional Manager, Beverage to spearhead the growth of our portfolio of brands led by Señorita, an award-winning hemp-derived legal THC beverage brand, in a rapidly emerging market. This role combines strategic planning with hands-on execution, requiring someone who thrives in a fast-paced, startup-like environment. The ideal candidate is resourceful, driven, and eager to build a winning brand from the ground up. This role offers the ability to shape the market approach with significant growth opportunities as the business expands. However, the individual must be comfortable taking a hands-on approach, actively engaging in the market, and serving as the lead resource on the ground for the New Jersey market.
The position requires travel 75-100% of the time within the assigned territory (New Jersey)
Responsibilities
Market Strategy & Planning:
- Develop and execute a comprehensive territory plan to grow the Señorita brand today and broader beverage portfolio over time
- Analyze market trends, consumer behaviors, and competitive landscapes to identify growth opportunities.
- Establish sales targets and performance metrics to track success.
- Manage distributor planning and coordination to ensure strong execution in market and aligned goals
- Could expand Into developing markets and people to manage.
Sales & Relationship Building:
- Act as the face of the Señorita brand in your territory, hitting the streets to build strong relationships with on and off-premise retail partners, hemp retailers, and key stakeholders.
- Drive sales through product placement, promotions, and education within target accounts.
- Manage distributor partners to mutually beneficial business plans and ensure alignment and execution of objectives
- Secure new accounts and expand distribution within your assigned region.
Brand Advocacy & Education:
- Be an expert on the Señorita brand and the hemp-derived legal THC beverage category, educating retailers and consumers on the benefits and unique qualities of the product.
- Develop and implement marketing initiatives and in-store activations to boost brand visibility.
Execution & Operations:
- Serve as the “feet on the street” by visiting accounts, conducting tastings, and ensuring excellent shelf presence.
- Coordinate inventory and ensure sufficient stocking levels to support growth plan and in-market programming
- Work closely with internal teams to refine strategies based on field feedback.
Team Development:
- Establish a team of account executives, steering the hiring and training of new personnel ino the market and defining the go-to-market team structure and priorities
- Mentor and support team members as the territory expands.
Qualifications
- Proven Sales Experience: 4+ years in a Territory or State Manager role, preferably in the alcohol beverage industry.
- Entrepreneurial Spirit: Self-motivated and self-sufficient, with a hunger to win and the ability to work independently in a startup environment.
- Strategic & Tactical Skills: Capable of both developing a strategic plan and executing it on the ground.
- Relationship-Builder: Strong communication and interpersonal skills, with a knack for building trust and rapport with clients and partners.
- Team leader: Experience managing and training junior resources to build a high-performing team with clear priorities, objectives, and action plans
- Knowledge of Emerging Markets: Familiarity with the regulatory landscape of alcohol beverage and/or hemp-derived legal THC products is a plus.
- Passion for Innovation: Excited to champion a new category and educate consumers about the product.
- Resilience & Resourcefulness: Scrappy, adaptable, and ready to overcome challenges in a competitive industry.
Additional Requirements
- Must pass any and all required background checks
- Must be and remain compliant with all legal or company regulations for working in the industry
- Must possess valid driver’s license
- Must be a minimum of 21 years of age
#LI-REMOTE
The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.
Green Thumb Pay Range
$130,000—$150,000 USD
Top Skills
What We Do
We are a national cannabis consumer packaged goods company and retailer. Our mission is to promote well-being through the power of cannabis while giving back to the communities in which we serve. Established in 2014, Green Thumb employs over 4,800 people and serves thousands of patients and customers each year.
Green Thumb manufactures and distributes a portfolio of branded cannabis products including RYTHM, Dogwalkers, Beboe, Good Green, incredibles, Doctor Solomon’s, &Shine, and owns and operates rapidly growing national retail cannabis stores called RISE.
Why Work With Us
Cannabis is a rapidly growing industry. It's the Great American Growth story, and it is much more than revenue numbers. It's a story about people first. From our commitment to helping right the wrongs caused by the War on Drugs to our passionate team members, people and their well-being are at the core of everything we do at Green Thumb.
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