At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.
Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.
The Regional Channel Marketing Manager, West is a key individual contributor role responsible for developing and executing regional partner marketing strategies that drive pipeline growth and strengthen partner relationships across Western North America. This role is focused exclusively on F5’s regional channel partners, collaborating closely with regional channel sales leadership to ensure marketing activities align with local go-to-market (GTM) priorities and field needs. The ideal candidate is a self-starter who thrives in a fast-paced environment, can translate sales objectives into actionable marketing plans, and is passionate about driving measurable impact through partner marketing.
Key Responsibilities:
Regional Partner Marketing Execution:
- Plan, execute, and optimize integrated marketing campaigns in collaboration with Channel Account Managers (CAMs) and regional channel partners.
- Align marketing programs with regional sales strategies to accelerate pipeline and generate partner-sourced opportunities.
- Develop customized partner engagement strategies that foster loyalty and increase F5 solution adoption.
Field Alignment & Collaboration:
- Work closely with the Channel Sales team in the Western region, including CAMs, SEs, and field sellers, to ensure marketing activities reflect priorities and drive business outcomes.
- Act as the marketing point of contact for regional partners, building strong relationships and serving as a trusted advisor on demand generation best practices.
Campaign & Program Management:
- Manage end-to-end execution of regional partner campaigns, including event sponsorships, digital initiatives, content syndication, and lead generation programs.
- Customize marketing assets and messaging for local use cases and partner needs.
- Track campaign performance, report on ROI, and manage Market Development Funds (MDF) to ensure strategic investment and alignment with partner priorities.
Cross-Functional Collaboration:
- Collaborate closely with Field Marketing Managers to design and execute robust integrated marketing programs that align to key segments across North America, ensuring unified messaging and maximum impact across field and channel.
- Partner with Corporate Marketing, Industry Marketing, and Brand to localize and amplify campaigns that support regional partner needs and market dynamics.
Performance & Reporting:
- Establish KPIs for channel marketing initiatives and report on performance against pipeline and partner engagement goals.
- Conduct post-campaign reviews to capture insights, optimize channel marketing plans, and share best practices.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- 5–8 years of B2B marketing experience, preferably in the technology or cybersecurity space.
- Proven success in partner or field marketing roles with a regional focus.
- Strong project management skills with the ability to prioritize, multitask, and meet deadlines.
- Excellent collaboration and communication skills, with a proactive and partner-first mindset.
- Experience with Salesforce, marketing automation platforms, and partner marketing tools is preferred.
The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.
The annual base pay for this position is: $95,730.00 - $143,594.00
F5 maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, geographic locations, and market conditions, as well as to reflect F5’s differing products, industries, and lines of business. The pay range referenced is as of the time of the job posting and is subject to change.
You may also be offered incentive compensation, bonus, restricted stock units, and benefits. More details about F5’s benefits can be found at the following link: https://www.f5.com/company/careers/benefits. F5 reserves the right to change or terminate any benefit plan without notice.
Please note that F5 only contacts candidates through F5 email address (ending with @f5.com) or auto email notification from Workday (ending with f5.com or @myworkday.com).
Equal Employment Opportunity
It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting [email protected].
Top Skills
What We Do
F5 application services ensure that applications are always secure and perform the way they should—in any environment and on any device.
F5 (NASDAQ: FFIV) powers applications from development through their entire life cycle, across any multi-cloud environment, so our customers – enterprise businesses, service providers, governments, and consumer brands—can deliver differentiated, high-performing, and secure digital experiences.
