Regional and Partner Marketing Manager

Description

Who are we?

Checkmarx is the leader in application security and ensures that enterprises worldwide can secure their application development from code to cloud. Our consolidated platform and services address the needs of enterprises by improving security and reducing TCO, while simultaneously building trust between AppSec, developers, and CISOs. At Checkmarx, we believe it’s not just about finding risk but remediating it across the entire application footprint and software supply chain with one seamless process for all relevant stakeholders.

We are honoured to serve more than 1,800 customers, which includes 40 percent of all Fortune 100 companies including Siemens, Deutsche Bank, SAP, Adidas, Lufthansa and Sanofi.

What are we looking for?

Checkmarx is seeking a Regional & Partner Marketing Manager to join our European Marketing team. In this role, you will shape and execute the marketing strategy for the DACH & Eastern Europe region, driving demand through integrated marketing programs—both directly and with partners. We’re looking for a dynamic and proactive marketing professional who thrives in a fast-paced B2B environment and is passionate about delivering impactful marketing campaigns. The regional split would be approximately 90|10 DACH / EE, with the latter being partner led. The role reports to the European Regional & Partner Marketing Director.

How will you make an impact?

· Regional Marketing Strategy – Own all marketing efforts in the DACH + EE region, aligning closely with the sales team to support pipeline growth and business objectives.

· Integrated Campaigns – Develop and execute multi-channel campaigns tailored to target audiences, personas, and industries.

· Event Management – Lead digital, virtual, and in-person events (trade shows, user groups, and hospitality), ensuring ROI and pipeline generation.

· Stakeholder Collaboration – Maintain close communication with all stakeholders (Sales, Pre-Sales, Marketing, Channel etc) to secure buy-in and ensure alignment with marketing initiatives.

· Partner Marketing – Oversee Partner Marketing activities and develop joint marketing campaigns in collaboration with channel partners.

· Content & PR – Work with the Corporate Marketing team to localise content and drive regional PR

· Lead Management – Ensure SDR teams follow up on leads promptly and accurately post-marketing activities.

· Budget & Performance Optimisation – Manage the regional marketing budget, track KPIs and ROI, and continuously refine strategies for maximum impact.

· Vendor Management – Research, select, negotiate, and manage vendors and service providers as needed.

Requirements

What is needed to succeed?

· Native/Bilingual German & English (additional languages are a plus).

· 5+ years of B2B marketing experience, preferably in IT security or software solutions.

· Proven expertise in multi-channel campaign execution especially in event execution.

· Strong project management skills, with the ability to prioritise competing deadlines.

· Data-driven mindset—comfortable using Salesforce and automation tools like Hubspot.

· Excellent written and verbal communication skills.

· Willingness to travel up to 25% for industry events, trade shows, and regional meetings.

What we have to offer

Checkmarx offers a great work environment, professional development, challenging careers, competitive compensation, great work-life balance, as well as great benefits and perks throughout the year. Checkmarx is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.