Regional Aftersales Marketing Specialist

OneMagnify is a global performance marketing organization working at the intersection of brand marketing, technology, and analytics. The Company’s core offerings accelerate business, amplify real-time results, and help set their clients apart from their competitors. OneMagnify partners with clients to design, implement and manage marketing and brand strategies using analytical and predictive data models that provide valuable customer insights to drive higher levels of sales conversion.

OneMagnify’s commitment to employee growth and development extends far beyond typical approaches. We take great pride in fostering an environment where each of our 700+ colleagues can thrive and achieve their personal best. OneMagnify has been recognized as a Top Workplace, Best Workplace and Cool Workplace in the United States for 10 consecutive years and recently was recognized as a Top Workplace in India.

The Regional After Sales Marketing Specialist (RAMS) is a key regional representative responsible for leading and implementing aftersales marketing initiatives within their designated region. This role supports the alignment of regional service marketing strategies with national client objectives, ensuring consistent brand messaging and measurable impact across dealer networks. We are looking for a proactive problem solver with strong marketing skills to develop and deliver success for their region. 

About You:

You are a strategic and have a passion for automotive marketing and a deep understanding of automotive aftersales. You thrive in a fast-paced, collaborative environment and are skilled at balancing national brand objectives with regional market needs. Your communication style is clear and confident, allowing you to effectively engage with cross-functional teams, agencies, and dealership par. Collaborate effectively with partners. You are dedicated to achieving goals, understand data, and are confident in guiding marketing initiatives from idea to completion.cution. Your experience in both traditional and digital marketing enables you to build coordinated campaigns that drive measurable impact. Above all, you’re proactive, diligent, and always looking for innovative ways to strengthen the customer experience and the Volkswagen brand.

What you’ll do:

• RAM will represent one of four total regions across the United States ; Central, Northeast, Pacific, Southeast
• This is a Region based position which will be based within each of the four client Region offices.
• Client will be involved in the final interviews and selection of these candidates.
• Support and collaborate with the Regional Service & Parts field management in ensuring Service Marketing (SMG) direction compliments Regional/national strategies and direction.
• Lead all Service Marketing Groups (SMG’s) relationships as it relates to after sales, execution, maintenance, reporting and meetings within the regions.
• Lead consistent flow of communication between corporate teams, regions, client’s Fixed Ops Managers (FOMs), agencies (if need be) and dealers.
• Provide day-to-day leadership and direction to all local advertising, communications, events & promotions in pursuit of Sales & Market Share goals. Ensure client Marketing IQ delivers effective and results driven support to the Region’s SMG markets.
• Develop Regional marketing & media plans with respective advertising & media agencies, under the direction of Volkswagen Corporate After Sales, in connection with the FOMs.
• Coordinate annual/quarterly/monthly planning sessions ensuring alignment with national/Regional strategies.
• Ensure all communications & advertising efforts strategically support and are fully integrated with national marketing campaigns.
• Lead sourcing of relevant data, metrics, and industry data to educate SMG with distribution, strategy, global paid media agency of record, etc.
• Track & analyze metrics for the SMG. Provide findings to the corporate, region, field teams, dealers, and agencies
• Lead monthly updates and communications via Regional newsletter/blog; coordinate with agencies and the region to localize key messages, updates, strategies and media / national advertising plans
• Facilitate iterative process to ensure the flow of information and feedback is consistent and ongoing between the SMG’s, the regions and corporate.
• Visit and network with dealers and SMG’s.
• Provide consistent communication to Fixed Operations Managers regarding Marketing strategies & plans.
• Ensure SMG’s creative design addresses immediate Regional challenges while remaining consistent with overall Brand goals.
• Counsel Dealers on local marketing & advertising activities, ensuring Brand & message consistency.
• Ensure feedback and engagement in creative development of library and support assets. Ensure early involvement of dealers to provide input through to the region and National Service Advisory Council (NSAC) – to ensure pre-planning of advertising options so that we are not just offering choices.
• Ability to identify and anticipate challenges within the market.
• Optimize utilization of service & parts Co-op budgets & directly use funds & creatively deploy.
• Assure client service & parts guidelines & rules are followed.
• Knowledgeable in traditional and digital marketing tactics, and the digital landscape of: Dealer Websites, SEO, Paid Search, Display Advertising, Social and Reputation Management, eCommerce, Analytics and Reporting

What you’ll need:

• 7+ years of progressive experience in automotive marketing, preferably within OEM, dealership, or regional field environments
• Strong understanding of the aftersales business, including fixed operations, service, and parts marketing
• Proven experience developing and driving integrated marketing strategies across both traditional and digital channels
• Demonstrated ability to collaborate with field teams, dealerships, and corporate partners
• Familiarity with regional/local marketing dynamics
• Hands-on experience working with marketing agencies and leading vendor relationships
• Proficient in marketing analytics, reporting tools, and important metrics with the ability to translate data into actionable insights
• Experience leading co-op budgets and ensuring brand and compliance standards are upheld
• Excellent communication, presentation, and interpersonal skills
• Bachelor’s degree or equivalent experience in Marketing, Business, Communications, or a related field; MBA or advanced degree is a plus

Benefits

We offer a comprehensive benefits package including medical, dental, 401(k), paid holidays, vacations, and more.

About us

Whether it’s awareness, advocacy, engagement, or efficacy, we move brands forward with work that connects with audiences and delivers results. Through meaningful analytics, engaging communications and innovative technology solutions, we help clients tackle their most ambitious projects and overcome their biggest challenges.

We are an equal opportunity employer

We believe that Innovative ideas and solutions start with unique perspectives. That’s why we’re committed to providing every employee a workplace that’s free of discrimination and intolerance. We’re proud to be an equal opportunity employer and actively search for like-minded people to join our team.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job functions, and to receive benefits and privileges of employment. Please contact us to request accommodation.