Essential Duties and Responsibilities:
- Develop and execute compelling on-air, digital, and social media promotional campaigns that enhance brand awareness and viewer engagement.
- Work with the Creative Services Director to create and implement long-term branding and marketing strategies for CW39 Houston.
- Write, produce, and edit promotional spots, including news image campaigns, sales-driven marketing pieces, and community engagement initiatives.
- Conceptualize and create motion graphics, animations, and promotional materials that align with the station’s visual identity.
- Collaborate with News, Sales, and Creative Services teams to support branding efforts and maximize promotional impact.
- Manage promotional inventory using WideOrbit, ensuring strategic placement of promotional content.
- Assist in coordinating station photography for talent, staff, and marketing projects.
- Maintain design consistency across all promotional content while introducing fresh, innovative creative concepts.
- Interact with station leadership to offer creative solutions and project direction.
- Stay current with design, marketing, and audience engagement trends to enhance promotional effectiveness.
- Assist and help lead team with local in-market activations, focusing on experiential and grassroots approach.
- Perform other duties as assigned by the Creative Services Director or General Manager.
Requirements & Skills:
- Degree in Marketing, Communications, Art & Design, Journalism, or a related field, or equivalent work experience.
- Five to seven years of experience in promotional marketing, writing, producing, and editing for broadcast, digital, and social media.
- Advanced proficiency in Adobe Photoshop, After Effects, Premiere, and Illustrator.
- Strong background in motion graphics, typography, and animation for branding and promotional campaigns.
- Experience with photography and photo editing, including lighting techniques.
- Ability to manage multiple projects simultaneously while meeting tight deadlines.
- Excellent communication, organizational, and project management skills.
- Experience with WideOrbit (for promotional inventory management) preferred.
- Familiarity with Ross Xpression, Chyron Prime, and Element 3D is a plus.
- Willingness to work evenings, weekends, and holidays as needed to meet promotional deadlines.
Top Skills
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions.
In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers.
From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
