Promotion Specialist

Job Responsibilities of a Recruitment Promotion Specialist

1. Recruitment Marketing & Employer Branding

• Develop and implement recruitment marketing campaigns to attract high-quality candidates.
• Promote the company’s culture, values, and job opportunities across social media, career sites, and job boards.
• Create engaging content (videos, blog posts, employee testimonials) to showcase the employer brand.
• Monitor and enhance the company’s reputation on platforms like Glassdoor and LinkedIn.

2. Candidate Sourcing & Engagement

• Identify target candidate pools and create strategies to reach them effectively.
• Utilize social media, digital advertising, and job fairs to attract talent.
• Build and maintain a talent pipeline for future hiring needs.
• Engage with passive candidates through personalized outreach campaigns.

3. Event Management & Campus Recruitment

• Organize career fairs, recruitment events, and university partnerships to attract fresh talent.
• Represent the company at industry conferences, networking events, and online webinars.
• Develop relationships with universities, training institutions, and professional associations.

4. Data-Driven Recruitment Strategies

• Track and analyze recruitment campaign performance metrics (e.g., application rates, engagement levels).
• Optimize advertising spend on job postings and recruitment promotions.
• Use ATS (Applicant Tracking Systems) and CRM tools to manage candidate relationships.

5. Collaboration with HR & Hiring Teams

• Work closely with HR and hiring managers to understand hiring needs and job roles.
• Align recruitment promotions with overall talent acquisition strategies.
• Provide market insights and competitor analysis on recruitment trends.

6. Budget & Vendor Management

• Manage budgets for advertising, sponsorships, and recruitment promotions.
• Collaborate with third-party agencies, media partners, and recruitment platforms.

7. Diversity & Inclusion Initiatives

• Develop recruitment campaigns that promote diversity, equity, and inclusion (DEI).
• Partner with organizations supporting underrepresented talent groups.

Key Skills Required

✅ Recruitment Marketing & Employer Branding
✅ Digital Advertising & Social Media Management
✅ Content Creation & Storytelling
✅ Event Planning & Public Relations
✅ Data Analytics & Performance Tracking
✅ Communication & Networking Skills