Programmatic Specialist

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! 

THE ROLE

We're seeking a data orientated problem solver with a genuine interest in the media landscape. Reporting to the Manager, the Programmatic Specialist works hand in hand with their direct supervisor to ensure either internal or client campaigns are executed flawlessly, while meeting or beating campaign KPIs.

Responsibilities will include trafficking, pacing and optimization of real-time campaigns. Under direct supervision, Programmatic Specialists are coached on how to build campaigns from scratch, maintain and improve performance, capture logs of revisions, and recap performance. Success in this position requires attention to detail, a solution oriented mindset, quick problem solving capabilities and effective communication. 

The Programmatic Specialist thrives in a fast paced environment and works well amongst a team, while managing assigned tasks independently. Self-sufficiency and effective time management is key to success of both the individual and team. In addition, Programmatic Specialists should seek out guidance, advice, and feedback often and willingly, in order to produce the best results and accelerate learning curves. Programmatic Specialists are curious, developing creative solutions to problems and escalating issues that need to be resolved quickly.

WHAT THIS ROLE WILL DO

• Own trafficking of assets for campaign launches by QA'ing creative, understanding creative timelines and develop tracking/pixel tags as needed

• Create campaigns in DSPs (primarily DV360 or TTD) that adhere to provided campaign parameters

• Continually run reports and proactively find opportunities to optimize campaigns by diving into analytics and trends

• Support channel test and learn agenda by creatively developing test ideas based on observations

• Assist in the development of campaign summaries

• Keep up to date with the evolving digital ecosystem and relevant cultural events that may have an impact on campaign strategy and performance

• Build relationships and work effectively alongside coworkers and publishers to ensure campaign success

• Conduct competitive research

WHAT THIS PERSON WILL BRING

• Bachelor's degree or equivalent experience

• 1+ years' experience running programmatic campaigns preferred (internship experience suitable if the candidate doesn't have professional work experience)

• Analytical mind with experience diving into large datasets

• Can manage multiple tasks/campaigns simultaneously with the ability to prioritize

• Proactive in catching issues and troubleshooting solutions before they escalate

• Fiercely organized and detail-oriented

• Strong knowledge of Excel pivot tables, lookups, and graphs (SQL experience a plus)

• Proven ability to thrive in highly collaborative work environments

• Passion and knowledge of the media space including marketplace trends

• Campaign manager or equivalent trafficking experience a plus

• Experience with direct response campaigns a plus

BENEFITS & PERKS

Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:

• HEALTH: Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)

• YOURSELF: Generous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert tickets

• WEALTH: 401(k) program with company match, Stock Program

• FAMILY: New parent programs & support including caregiver leave and baby bonuses, infertility support

• CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings

• OTHERS: Volunteer time off, crowdfunding network

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. 

Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. 

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process.  Live Nation will also provide reasonable religious accommodations on a case-by-case basis.

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

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The expected compensation for this position is:

$54,000.00 USD - $69,000.00 USD

** Pay is based on a number of factors including market location, qualifications, skills, and experience.