Programmatic Advertising Specialist

About The Role

Optimal is looking for an ambitious candidate with a true interest in becoming a programmatic media expert and a drive for career growth! The Programmatic Advertising Specialist will play an active role in ensuring the efficient delivery, tracking, and optimization of online advertisements across various programmatic platforms including DV360, The Trade Desk, & Stackadapt. The ideal candidate for this role exhibits a deep passion for media buying, and has some hands-on experience managing paid media campaigns in platforms such as Google, Meta, Amazon, Stackadapt, or The Trade Desk.

At Optimal, we are actively looking to scale standout candidates – those who are ready for significant opportunities and hungry to take on meaningful responsibilities that drive real business results for our clients. New employees that grow the fastest at our company are strategic problem solvers who are proactively looking to improve with innovative ideas but are also relentless at following through.

Who Are We?

Optimal is a performance marketing agency on a mission, bringing together the best data, technology, and people to achieve our clients’ marketing goals. Brand, campaign, or cause: we maximize performance at every moment.
We are not only digital media strategists - we're award-winning industry leaders, with deep knowledge spanning all things digital: from advertising and paid media, to marketing and communications, to audience data and analytics, we deliver for our clients.

Everyone at Optimal has the opportunity to learn, grow, and progress. Through our proprietary training programs, we provide our team members with the personal and professional development they need to achieve advancement at any stage in their careers. 

We’re always looking for exceptional people to join our team. If this sounds like you, please apply!

Essential Functions, Duties, and Responsibilities:

• Campaign Creation – Create and build programmatic advertising campaigns from the ground up, including account set-up, campaign planning/organization, and creative trafficking. Use historical data, competitive analysis, and client input to make informed decisions on what campaign types and structures will be most effective to meet client goals. Monitor ongoing performance of newly launched campaigns.
• Campaign Management & Optimization - Manage client advertising budgets with media spends of up to seven figures, conduct performance analysis, and proactively adjust campaigns to ensure client deliverables are met and, when possible, exceeded.
• Collaboration – Work closely with the Associate Director of Programmatic Media and leadership team to develop to ideate & recommend new account strategies & optimizations. Interface with various internal teams such as our business intelligence, business development, PPC, SEO, and creative teams.
• Creative Ideation – Guide the creative team and test variations of creative assets needed to determine highest-performing creative and ad copy.
• Reporting & Analysis – Master the art of performance analysis and client reporting through the daily use of tools such as DV360, The Trade Desk, Stackadapt, & Microsoft PBI
• Strategy – Work with clients & the programmatic media team to plan and allocate budgets across top performing channels. Identify opportunities to test new channels, ad types, & audiences.
• Innovation – Identify and test new programmatic opportunities, including inventory sources, channels, audiences, etc. to improve performance and drive innovation.

Minimum Qualifications & Skill Requirements:

• Hands-on experience with campaign setup and optimization in platforms like DV360, Stackadapt, The Trade Desk, Google Ads, Meta Ads, or Amazon Ads
• Experience with other DSP’s and Campaign Manager 360 also a plus
• Superior ability to analyze data in programmatic advertising platforms & analytical suites like Microsoft Power BI or Google Analytics 
• Experience with various channels including display, video, CTV, & DOOH also a plus
• Proficient in Excel and PowerPoint.
• Best-in-class communication skills, both written and verbal.
• 4-year Bachelor’s degree in business, marketing, advertising, statistics, analytics, or a related field is a plus.

Optimal is proud to offer the following:

• $55,000 - $70,000 annually depending upon factors including, but not limited to, experience, skill level, education and location.
• Open leave (paid time off)
• Paid Leave for new parents
• Health insurance (including dental and vision)
• Flex Spending Plan
• Employee Assistance Program
• 401K with company matching
• Student Loan Repayment Program
• Professional development opportunities
• Rewards and recognition programs
• And so much more!

Office Hours

This role is based out of our Austin office. Our Austin team works on a hybrid basis, with three days per week working in the office and two days per week working from home. Work hours are consistently 9:00 A.M. to 5:00 P.M., Monday - Friday, with the expectation that evening and weekend work will be required as necessary.