Search the 7 jobs at Optimal (formerly Effective Spend)

The Sales Director, Health will drive revenue by expanding existing and forming new client relationships, oversee proposal writing, track meeting details, collaborate with campaign management, handle monthly billing, and represent Optimal at industry events. Additional duties include maintaining confidentiality and professionalism and traveling for client meetings as needed.

The Digital Public Relations Strategist will develop and execute PR and link building strategies to secure quality press coverage and backlinks for clients. This includes researching digital publications, establishing media relationships, writing various content types, coordinating client communications, and assisting with monthly SEO reporting.

The Paid Media Strategist at Optimal is responsible for developing and executing digital marketing strategies, managing multi-channel advertising campaigns, optimizing performance, and maintaining strong client relationships. The role includes creating campaigns from scratch, analyzing data to enhance effectiveness, and preparing detailed reports for clients.

The Account Director will lead the development of marketing strategies for a key client, focusing on client satisfaction. Responsibilities include executing media plans, overseeing budgets, analyzing performance metrics, and collaborating with internal and external teams to ensure alignment with client goals.

As Associate VP of Accounting and Finance, you will support the CFO with strategic financial management, oversee divisional finance leads, ensure accurate financial reporting, manage budgets, and maintain accounting policies. You will also handle cash flow forecasting, coordinate audits, and ensure GAAP compliance.

The Paid Media Specialist will execute paid media campaigns for clients, focusing on campaign creation, keyword research, and performance analysis. Candidates should have an interest in digital marketing and experience with platforms like Google, Facebook, and Amazon. Responsibilities include campaign planning, ad copywriting, and ongoing analytical evaluation of campaign effectiveness.

The Public Affairs Sales Director at Optimal drives revenue by developing new client relationships and maintaining existing ones while supporting the Business Development team. Key responsibilities include managing RFP processes, devising media plans, achieving sales goals, and providing exceptional customer service. The role requires proactive outreach, networking, and strategic media budget management to foster growth in the public affairs sector.