Product Public Relations Manager

Posted 20 Days Ago
Be an Early Applicant
Santa Clara, CA
123K-199K Annually
Senior level
Cybersecurity
Palo Alto Networks is the global cybersecurity leader.
The Role
As a Product Public Relations Manager, you'll guide public relations efforts for the Network Security team. You'll develop and execute communication strategies, manage media content, oversee PR agencies, and ensure consistent messaging. You will also craft technical narratives into compelling stories and measure the success of PR initiatives.
Summary Generated by Built In

Company Description

Our Mission

At Palo Alto Networks® everything starts and ends with our mission:

Being the cybersecurity partner of choice, protecting our digital way of life.
Our vision is a world where each day is safer and more secure than the one before. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.

Who We Are

We take our mission of protecting the digital way of life seriously. We are relentless in protecting our customers and we believe that the unique ideas of every member of our team contributes to our collective success. Our values were crowdsourced by employees and are brought to life through each of us everyday - from disruptive innovation and collaboration, to execution. From showing up for each other with integrity to creating an environment where we all feel included.

As a member of our team, you will be shaping the future of cybersecurity. We work fast, value ongoing learning, and we respect each employee as a unique individual. Knowing we all have different needs, our development and personal wellbeing programs are designed to give you choice in how you are supported. This includes our FLEXBenefits wellbeing spending account with over 1,000 eligible items selected by employees, our mental and financial health resources, and our personalized learning opportunities - just to name a few!

At Palo Alto Networks, we believe in the power of collaboration and value in-person interactions. This is why our employees generally work full time from our office with flexibility offered where needed. This setup fosters casual conversations, problem-solving, and trusted relationships. Our goal is to create an environment where we all win with precision.

Job Description

Your Career

We’re looking for an experienced Product Public Relations Manager to support the Network Security organization and serve as the lead communications advisor to the NetSec product and product marketing teams. In this role, you’ll be responsible for strategic thinking and execution of communication campaigns, including product launches, industry events, thought leadership programs and proactive media engagements, as well as strategies to support an organization that is constantly innovating and evolving.
You are passionate about technology and innovation and the people behind them. Things like firewalls, platformization and AI make your heart beat and your imagination race. You enjoy turning complex and technical products and features into compelling (and understandable!) stories, and you’re able to pivot quickly from audience to audience. As part of Marketing and the Global Communications team, you’ll be a key point of contact across organizations, ensuring the right narratives are told across multiple channels.

Your Impact

  • Serve as the primary communications advisor to the Network Security team, including product, product marketing, content, social, analyst relations and legal.

  • Develop and execute external communications plans and narratives that engage multiple audiences and connect them to the company strategy and product vision 

  • Write, edit, review and drive impactful Network Security content positioning Palo Alto Networks as the leader in cybersecurity. Content includes press releases, bylines, blogs, media pitches, briefing documents and books, messaging, FAQ, coverage reports, internal messages, and blogs. 

  • Manage PR agency in North America and support the execution of our global PR strategy

  • Ensure messages are consistent across all media and departments of the organization
    Establish ongoing metrics; measure everything to ensure success, and pivot early and often 

Qualifications

Your Experience 

  • 8 plus years of experience in public relations (in-house or agency), ideally in tech - cybersecurity preferred
  • Results orientated to develop and execute on integrated PR plans and impart knowledge to stakeholders for various initiatives (product launches, events, reactive, etc.)
  • Proven ability to think beyond traditional PR tactics and strategies to design/execute integrated communications approaches
  • Possess strong critical thinking, project management and time management skills, with the ability to be flexible and solutions-oriented as well as lead and manage projects simultaneously on deadline
  • Ability to craft compelling narratives from technical features
  • Be savvy at managing up and sideways to move a project forward, pass roadblocks and finish on time--while building relationships with co-workers and senior leadership

Additional Information

The Team

Our Marketing team has an opportunity like no other industry: high impact work and the chance to change the future of digital security, globally. Your hands will be in industry-leading content created in the face of rapidly growing threats: cyberattacks. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry, and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis.

Compensation Disclosure

The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/commissioned roles) is expected to be between $123,000 - $199,000YR. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here.

Our Commitment
We’re problem solvers that take risks and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at [email protected].

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

All your information will be kept confidential according to EEO guidelines.

The Company
HQ: Santa Clara, CA
15,289 Employees
Hybrid Workplace
Year Founded: 2005

What We Do

Palo Alto Networks, the global cybersecurity leader, is shaping the cloud-centric future with technology that is transforming the way people and organizations operate. Our mission is to be the cybersecurity partner of choice, protecting our digital way of life. We help address the world's greatest security challenges with continuous innovation that seizes the latest breakthroughs in artificial intelligence, analytics, automation, and orchestration. By delivering an integrated platform and empowering a growing ecosystem of partners, we are at the forefront of protecting tens of thousands of organizations across clouds, networks, and mobile devices.

Why Work With Us

We are protecting the digital way of life for billions of people every day. We are united in this mission and the unique ideas it takes stay ahead. This is why we embrace each individual who is part of our team determined to make a difference.

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