About Poka
Poka is an innovative app designed for manufacturing companies that empower frontline workers to learn continuously, solve problems and collaborate in support of continuous improvement. Imagine a combination of Facebook and YouTube designed for factory workers. Say goodbye to paper, make way for tablets! 📱
Poka has become a catalyst for digital transformation and manufacturing leaders such as Nestlé, Bosch, Kraft and Danone trust us with their transition to Industry 4.0. 🏭
We’re looking for a Product Marketing Specialist to help bring new products and features to market and drive adoption. You’ll be a storyteller, product evangelist, and customer advocate - working closely with Product, Marketing, and customer-facing teams to craft messaging, launch products, and support sales efforts.
What you’ll do:
- Lead product and feature launches, from planning to execution
- Develop messaging, content, and enablement tools for internal and external teams
- Conduct market research and competitive analysis
- Create content (presentations, videos, blog posts, web copy) to support go-to-market efforts
- Champion customer insights through interviews and win/loss analysis
- Maintain buyer and user personas
- Collaborate with Sales and Product on feature education and positioning
- Support pricing, packaging, and promotional strategies
- Act as a category thought leader through content and speaking opportunities
- Support Customer Success with adoption and retention strategies
What you bring:
- 1 or more years in product marketing or product management (Software/SaaS B2B experience ideal)
- Confident in presenting ideas and crafting engaging content
- Product launch experience
- Great cross-functional collaboration skills
- Manufacturing or industrial software experience is a plus
- Excellent written and spoken English (French is a plus)
- Knowledge of frameworks like Pragmatic Marketing, SiriusDecisions, or Strategyzer is an asset
What we offer:
- Dynamic and collaborative work environment.
- Generous vacation policy upon arrival.
- Hybrid work policy - Work from the office one day a week if you live within a 40km radius to our Quebec City office or a 15 km radius to our Montreal office.
- 100% remote work if you do not live within the radiuses mentioned above.
- Truly flexible schedule and the possibility of taking every Friday afternoon off.
- Group insurance from day one (dental, medication, invalidity, travel, etc.).
- Telemedicine service with Dialogue.
- Retirement plan with Wealthsimple after a year.
- MacBook Pro and $500 allowance for your home office.
- Tasty snacks (Fresh fruits, snacks, coffees, teas, etc.)
- Generous referral bonus.
- Whatever you need to keep learning and evolve professionally.
- Rapid evolution in your role. Your responsibilities will not be limited!
*Certain benefits are exclusively accessible to employees in Canada.
Want to learn more about our culture? Click HERE.
Top Skills
What We Do
Poka is a web and mobile app that helps manufacturers drive performance by empowering workers to learn, solve problems and share knowledge in real-time on the factory floor. Our platform is designed to connect workers and enable a culture of continuous improvement. Poka has become a catalyst for digital transformation among industrial leaders including 12 of the largest manufacturers based on IndustryWeek’s Global 1000 rank
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