Product Marketing Specialist

Join TheFork and Shape the Future of Restaurant Culture! 💚

At TheFork, we believe that the best moments in life happen around the table. Our mission is to connect the world’s favourite restaurants with a vibrant community of diners. With our innovative products, we are revolutionising dining experiences and empowering restaurateurs:

• 📱TheFork App: Discover and book your next table with ease.
• 💻TheFork Manager: A powerful tool to digitise restaurant operations, manage bookings, and boost revenue.
• 💳TheFork PAY and TheFork Gift Card: Seamless ways to pay and share dining experiences.

We are guided by our core values—Better Together, Ownership, Respect, and Growth—and our behaviours: “Come as you are,” “Dig in,” and “Make it Memorable.”

Operating in 11 countries, TheFork is the leading restaurant booking platform in Europe. Our diverse and international team thrives in a flexible, multicultural environment, fostering both professional and personal growth.

To learn more, visit: TheFork Careers.

What You Will Do

As a Product Marketing Specialist, you will be instrumental in aligning product innovation with market needs, enabling the sales team, and driving customer success. Your responsibilities include:

• Sales Enablement:
• Develop high-quality sales enablement materials, such as pitch decks, battle cards, and one-pagers.
• Provide ongoing training to the sales team, equipping them with up-to-date product knowledge and competitive insights.
• Build strong relationships with sales teams, integrating into their routines and acting as their go-to resource for product-related support.
• Market Research & Positioning:
• Analyse customer needs, industry trends, and competitor strategies to refine product positioning.
• Monitor and evaluate pricing and packaging strategies, ensuring competitiveness and market relevance.
• Go-to-Market Strategy:
• Lead the launch of new products and features in collaboration with Product, Sales, Marketing, and Customer Success teams.
• Design and execute campaigns that highlight product value propositions and drive lead generation.
• Messaging & Storytelling:
• Craft clear, compelling messaging that addresses customer pain points and communicates product benefits effectively.
• Partner with marketing teams to maintain consistent messaging across all channels, including digital campaigns and events.
• Performance Tracking:
• Measure the effectiveness of product marketing efforts using defined KPIs and metrics.
• Gather feedback from sales teams and customers to improve tools, materials, and strategies continuously.

Who You Are

You Must Meet These Critical Qualifications:

• 5+ years of experience in product marketing, sales enablement, or a similar role.
• Proven expertise in creating sales enablement tools, go-to-market strategies, and conducting market analysis.
• Fluency in English and one additional local language (French, Italian, or Spanish).
• Strong ability to translate product features into customer value and actionable insights for sales teams.

You Can Impress With These Additions:

• Experience in the restaurant, hospitality, or tech industry, especially in B2B SaaS products.
• Advanced skills in developing detailed buyer personas and mapping customer journeys.
• Exceptional communication and storytelling skills, with the ability to present complex concepts in an accessible way.
• A track record of delivering impactful sales training sessions and presentations.
• Experience working in cross-functional teams and managing multiple priorities in a fast-paced environment.

What we offer you:

😄 An awesome team 

🏠 A permanent contract (that can be useful in life) 

⚖️Flexible working environment (2 days home office per week +  up to 4 total weeks additional flexibility during the summer period and in December to work fully remotely)

💸 Competitive fixed salary, bonus and equity (yes, equity!) 

🍕 Lunch vouchers available for each working day (because yes, we like to try our best restaurants)  

🌎 International teams and a multicultural environment spanning 10 offices across Europe

🤝 Highly inclusive working environment 

🤸‍♀️ Lifestyle benefits that can be used to reimburse expenses related to physical and leisure activities, family support, travel etc 

🎓 Continuous learning and development programs

😌 Free access to the Calm app to help you build resilience wherever you are in your mental health journey

🐣Dedicated parental leave and caregiver leave policies (12 weeks fully paid)

🏥Health insurance covered by the company 

👶 Financial support for birth, adoption, civil partnerships, or marriage

🚝 Transport allowance

🏥Health insurance fully covered by the company 

👩‍🦽 Life & Disability Insurance at no cost to the employee

🍴 Amazing offices with dining, coffee points and leisure area    

🎤 Team building events