Product Marketing Specialist (Spanish)

About Mindvalley

Mindvalley is one of the leading and most promising ed-tech companies on the planet. We have dominated the US market for Personal Growth Education and created a brand that is now powering athletes in every major US sports team and learning in major companies. We make people better humans in every aspect of life and we are seeking the best engineers on the planet to come together to build the most advanced education platform our species has seen. If we achieve our goal we will be powering 100 countries, every company in the Fortune 500 and moving humanity towards a better future for the human race.

About the Role

As a Product Marketing Specialist (Spanish) at Mindvalley, you will be a member of our expanding internationalization team. Fluent proficiency in English and Spanish is essential for this role. You will drive the marketing success of our products in the Spanish market, overseeing end-to-end funnel optimization and working closely with cross-functional stakeholders. This role involves a deep dive into marketing psychology, conversion optimization, and funnel building methodologies. Your contributions will directly impact our revenue, and your innovative ideas will have a far-reaching influence across all our funnels.

Responsibilities

Marketing Strategy and Funnel Optimization:

• Stay updated on cutting-edge marketing practices and adapt them to enhance our current funnels.
• Lead the creation of effective sales funnels, overseeing project management and stakeholder communication.
• Drive improvements in conversion rates throughout the sales funnel.
• Apply marketing psychology principles to align the entire product with the marketing strategy.

Innovative Growth:

• Prioritize impactful ideas from research and execute them rapidly, following growth methodology.
• Take responsibility for increasing Mindvalley's revenue through successful product launches.

Project Management:

• Lead project teams in product launches and offer optimization, ensuring clear communication and documentation of activities.

Data Analysis and Reporting:

• Analyze and report on crucial metrics from tools like GA4, Metabase, Clarisights, Iterable, and other third-party platforms.

Technical Competencies:

• Growth Hacking Mindset: An innovative mindset focused on growth and optimization.
• Data Analysis: Proficiency in data analysis and making data-driven decisions.
• Marketing Tech Savvy: Ability to use marketing technology tools such as Iterable/Braze, GA4, VWO, Storyblok etc.
• Language Proficiency: Native-level proficiency in English and Spanish.

Soft Competencies:

• Continuous Learning: A strong commitment to learning and staying updated with industry trends.
• Marketing Psychology: Deep understanding of effective marketing psychology and strategies, particularly for international markets.
• Interpersonal Skills: Exceptional team player with excellent interpersonal skills.
• Time and Project Management: Strong time and project management skills, including the ability to handle tight deadlines.

Experience:

• Bachelor's degree in Marketing, Business, or a related field.
• 3-5 years of experience in product marketing, with a focus on international sales and funnel optimization.
• Proficiency in marketing technology tools.
• Deep understanding of marketing psychology principles.
• Native-level proficiency in English and Spanish language.
• Strong project management skills.
• Excellent communication and presentation skills..

Mindvalley is an equal opportunity employer and does not discriminate on the basis of race, colour, religion, gender identity or expression, national origin, age, disability, marital status, sexual orientation, or any other legally protected status. We are committed to creating a diverse and inclusive workplace and encourage applications from all qualified individuals.