Product Marketing Manager

ABOUT NIELSEN

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

JOB SUMMARY

This role reports to the Director, Product Marketing and plays a critical role in supporting the development and execution of Product Marketing strategies, messaging and content to support the commercial go to market and strategy of the business. 

This role will collaborate closely with other parts of the Marketing organization as well as wider Nielsen stakeholders to determine our priorities and deliver on solutions.

ROLES & RESPONSIBILITIES

• Support the development of narratives, including clear segment specific value propositions and differentiation to our competitors to position Nielsen’s products and solutions as leaders in their field.
• Support the development of buyer persona creation and client segmentation to inform messaging strategy.
• Partner closely with Product Managers staying on top of product development, roadmaps, and feature releases while maintaining a strong understand of how the product works to deliver on client business needs.
• Develop and maintain client-facing marketing materials to enable commercial teams to confidently represent solutions and overcome barriers to sale. This includes, but is not limited to the development of sales one sheets, presentations, talking points and  product pages on Nielsen.com
• Support the development and maintenance of materials necessary for client events, speaking engagements and campaigns and events.
• Collaborate with cross-functional teams, including Communications, Integrated Marketing, and Partnerships & Events to support the creation and execution of an integrated marketing plan that directly supports commercial priorities.
• Regularly conduce and maintain competitive intelligence and Nielsen’s differentiators, keeping Marketing, Commercial and Product teams up to speed on the latest news, product developments, positioning and partnerships.

QUALIFICATIONS

• Minimum of 3 years experience in B2B Marketing, Media, and/or related field.
• Bachelor’s Degree in Communications, Marketing, or related field.
• Fundamental knowledge of Product Marketing and a good understanding of related marketing functions.
• Exceptional written and verbal communication skills, experienced English language writer and content creator.
• Experience in creating sales presentations using Google Slides.
• Strong strategic and analytical skills that can be applied to interpret business priorities and develop marketing and commercial materials.
• Excellent organization, project management and problem solving skills.
• A keen eye for detail and the ability to articulate complex concepts in a clear and concise manner.
• A proactive, goal-oriented team player able to work independently and collectively in a fast-paced environment.
• Strong relationship skills capable of developing, maintaining and growing internal and external strategic relationships across partners and functions.
• Strong project management and communication skills.

ABOUT TEAM

Nielsen’s marketing team is tasked with unlocking revenue growth by solidifying and strengthening our domain authority and effectively connecting with our target audience at key (and measurable) moments that matter throughout the buyer journey. Our work drives the growth of Nielsen’s customer base, lifetime value, and business outcomes by creating and implementing a segment driven approach to all marketing activities from messaging and positioning to strategy creation, execution and measurement.  We succeed through the development of data & insight led strategies, innovative ideas, creativity along with exceptional execution and continual optimization.