MetaWealth is an investment platform, that is disrupting RWA Asset Classes, such as real estate, through the utilization of technology to enable easier, faster and cheaper investments to global investors. Within our platform, investors have the ability to invest in institutional grade investments in minutes and starting from a minimum investment of 100€. All of the assets are managed by our in-house asset management team providing passive investments for our customers. Ultimately, MetaWealth resolves all the traditional investing challenges current faced in many asset classes, such as real estate.
We're looking for a sharp, user-obsessed Product Marketing Manager to lead the strategy and execution of go-to-market, user messaging, and lifecycle growth across the MetaWealth platform. You’ll sit at the center of product, marketing, and growth — making sure users not only get excited to invest, but actually do it (and come back for more).
Responsibilities
- Work alongside the Head of marketing to bring the full GTM lifecycle for new asset launches, features, and updates — from pre-launch strategy to post-launch iteration
- Develop clear, compelling product messaging and narratives that build user trust and drive action
- Build and optimise onboarding, activation, and retention journeys across email, push, and in-app messaging
- Create and manage user segmentation strategies, targeting first-time investors, power users, and Web3-native buyers differently
- Partner with product and data teams to define and improve key lifecycle metrics (activation rate, retention, multi-asset investing)
- Work closely with growth on testing messaging across paid and owned channels
Qualifications
- 3+ years experience in product marketing or lifecycle marketing at a fast-growing startup (Fintech or Web3 a big plus)
- Proven experience launching and growing new features or products
- Strong understanding of user behavior, research, and customer segmentation
- Excellent written and verbal communication skills — you're great at making the complex simple
- You're comfortable wearing multiple hats, working cross-functionally, and taking initiative in a lean environment
Note:
We thank all applicants for their interest in our ad. We reserve the right to contact only candidates who correspond to the profile described in the recruitment announcement. For candidates selected in the recruitment process, following the legislative provisions on GDPR, consent for the processing and use of personal data will be required for participation in the recruitment and selection process for the position for which they applied.
If you're passionate about our mission and want to be a part of a dynamic team working towards a better financial future, we encourage you to apply for this exciting opportunity
Top Skills
What We Do
MetaWealth™ is a Web3 platform that empowers people to own their financial future. We bring the investing process of the wealthy and rich to the market mass. Offering them opportunities that were once far fetched - for as low as $100.
MetaWealth™ tokenizes real-estate, a revolutionary process that transforms the traditional real-estate investing model by leveraging blockchain technology to create a more transparent, efficient, and secure investment process. Traditionally, investing in real estate has been a complex and expensive process, requiring significant capital and extensive legal paperwork. Real estate tokenization streamlines this process by allowing fractional ownership of real estate assets through the issuance of tokens that represent a portion of the property's value.
With MetaWealth™, sophisticated investors will benefit from high quality assets without the diligence, asset management and transaction headaches. Overall, real estate tokenization will democratize real estate investment and create a more efficient and transparent market, revolutionizing the oldest market in the world.
The MetaWealth™ Real Estate Team (50 years of combined RE experience) targets assets with the best risk-adjusted returns, vetting them with tried and tested acquisition frameworks, rigorous investment criteria and due diligence processes (including risk assessment management). The investment strategy focuses on passive income and asset appreciation.
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