Product Marketing Manager

Job Description
Join our family at Pricefx, a leading SaaS Pricing (Price Optimization & Management) provider. Experiencing consistent annual growth, Pricefx remains committed to stable employment. We value flexibility and provide home office and remote work opportunities. Our product boasts outstanding customer reviews ranging from small companies to renowned names such as Michelin, Kohler, White Cap, Avery Dennison, and Bosch.
With branches in 7 countries and over 30 nationalities, Pricefx is a genuinely international and diverse company, fostering a warm, welcoming, and respectful environment. Join us at Pricefx and be part of a winning team that values your unique contributions, encourages accountability and personal growth, and celebrates collective achievements.
Your Mission?
Pricefx is seeking an experienced and highly motivated Product Marketing Manager to join our dynamic team. This individual contributor role is critical to driving go-to-market strategies, creating product messaging and positioning, building content, and supporting marketing and sales enablement activities for our innovative SaaS pricing solutions. You will work closely with cross-functional teams, including Product, Marketing, Sales, and Customer Success, to ensure our products meet market needs and achieve business objectives. The ideal candidate will have a strong background in complex enterprise SaaS products and B2B marketing. Knowledge of manufacturing, process industries, distribution and supply chain dynamics is a plus.
You will be in charge of...
Product Positioning & Messaging

• Market Segmentation: Identify and define target market segments, buyer personas, and ideal customer profiles to guide marketing efforts and ensure product-market fit.
• Value Proposition: Develop and articulate compelling value propositions, product positioning, and messaging that differentiate Pricefx solutions in the market.
• Competitor Analysis: Conduct competitive analysis and market research to inform product positioning, pricing strategies, and go-to-market plans.

Go-to-Market Strategy & Execution

• Launch Management: Plan and execute product launches and releases, ensuring alignment with marketing and sales teams, and driving market awareness and product adoption.
• Sales Enablement: Create and deliver sales tools, training, and collateral that enhance the sales team's ability to effectively communicate product benefits and close deals.
• Marketing Campaign Collaboration: Collaborate with growth marketing and content teams on the integrated marketing campaigns that drive product awareness, lead generation, customer acquisition, and post-sale marketing efforts.

Customer Insights & Feedback

• Customer Research: Gather, analyze, and incorporate customer insights and feedback into product development, positioning, and marketing strategies.
• Voice of the Customer: Act as the voice of the customer within the organization, ensuring customer needs and preferences are embedded in product development and marketing efforts.
• Customer Advocacy: Support the creation of case studies, and testimonials to highlight customer success and drive new business.

Performance Measurement & Optimization

• Metrics & KPIs: Establish and track key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives and content.
• Data-Driven Decisions: Use data and analytics to evaluate performance, identify areas for improvement, and optimize strategies for maximum impact.
• Reporting: Provide regular updates to stakeholders, highlighting successes, challenges, and recommendations for continuous improvement.

What should you have to succeed?

• 5+ years of experience in a product marketing or product management within a complex B2B enterprise technology company
• Demonstrated success with product messaging and positioning, product lifecycle processes, persona development, content creation, marketing and competitive intelligence, and GTM activation planning and execution.
• Exceptional written and verbal communication skills, strong analytical abilities, and proficiency in digital marketing tools.
• A passion for translating technology into easy to understand, meaningful messages for business and technical audiences.
• Strong understanding of product development and product management functions.
• Proven ability to think strategically and execute complex multi-disciplinary product launches.
• Demonstrated ability to think strategically, work collaboratively with cross-functional teams on complex launches and projects, and create high-quality deliverables in a dynamic, fast-paced environment.
• Bachelor's degree in Marketing, Business, or related field; MBA preferred.