Product Marketing Manager

TITLE: Manager, Product Marketing
DEPARTMENT: SalesREPORTING TO: Global Marketing Director OFFICE LOCATION: New York, NY OR London, UKROLE TYPE: Hybrid, Full-time

Role Overview:

The Product Marketing Manager will be responsible for developing and executing product marketing strategies for IPC’s suite of solutions. This includes market research, competitive analysis, positioning, messaging, and sales enablement. The ideal candidate will have experience in product marketing within technology or financial services, with a deep understanding of the product lifecycle and customer needs.

• Develop and execute plans for new product launches and feature enhancements.
• Conduct research to understand customer needs, market trends, and competitor strategies.
• Create compelling messaging that differentiates IPC’s solutions and resonates with target customers.
• Work closely with the sales team to create collateral, presentations, and training materials.
• Collaborate with product management, sales, marketing, and customer success teams to ensure strategic alignment.
• Monitor the competitive landscape and develop strategies to differentiate IPC products.
• Lead product launches by coordinating cross-functional teams for seamless execution.
• Gather insights to inform future product development and improve offerings.
• Create and manage marketing content, including partner collateral.
• Support sales with effective communication of product value.
• Drive engagement and advocacy through multi-channel marketing campaigns.
• Track and report on the performance of marketing campaigns.

How You Will Make an Impact: 

The Product Marketing Manager at IPC Systems Inc. will make a significant impact by helping IPC grow its product offerings, enhance customer relationships, and strengthen its position as an industry leader.

• Drive Product Growth by developing and executing go-to-market strategies to ensure successful product launches and increased adoption.
• Align Product with Market Needs by conducting market research and competitive analysis to position IPC’s products effectively and ensure they meet customer needs.
• Enhance Sales & Customer Success by equipping sales teams with the tools and messaging needed to drive product adoption and customer satisfaction.
• Foster Cross-Functional Collaboration by ensuring alignment between product management, sales, and marketing to execute cohesive strategies.
• Influence Product Development by gathering customer feedback to guide product improvements and ensure ongoing customer satisfaction.
  

Essential Skills and Experience to be Successful in this Role:

• At least 5 years in product marketing or management, preferably in technology or financial services.
• Proven ability to develop and execute successful strategies for new product launches.
• Strong skills in conducting research and analyzing trends to inform product positioning and competitive strategy.
• Ability to work effectively with sales, product management, and marketing teams to align strategies and deliver cohesive messages.
• Expertise in creating compelling messaging that resonates with different target audiences.
• Experience in creating sales collateral, presentations, and training materials.
• Excellent written and verbal communication skills for conveying complex product information to both technical and non-technical stakeholders.
• Strong content and copywriting skills.
• Proven experience in product marketing strategy development and execution.
• Strong market research and data analysis skills.
• Excellent communication and project management skills.
• Experience with marketing automation tools.
• Creative, analytical, and results-oriented.
• Proficiency in digital marketing and strong interpersonal skills.
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Desired Skills and Experience:

• Familiarity with the financial services sector or technology solutions relevant to IPC’s products.
• Proficiency with CRM tools (e.g., Salesforce) and data analytics tools to track performance and inform decisions.
• Experience managing the entire product lifecycle from ideation to launch and iteration.
• Ability to gather and incorporate customer feedback into product development and marketing strategies.
• Comfort with representing IPC at industry events, conferences, and trade shows to enhance brand presence.
• Strong organizational and project management skills to manage multiple initiatives and meet deadlines.
• An advanced degree (MBA or related) can be an asset for a deeper understanding of strategic marketing.
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What’s in It for You?

At IPC, your compensation is only part of the package. We are committed to investing in a range of programs and initiatives to improve the overall experience of our employees.

In addition to a collaborative, high-performing team environment, we’re pleased to offer benefits including:   

• Competitive Base Salaries and Performance Bonus/Commission Plan
• Medical Coverage, Dental and Vision, Short/Long Term Disability, AD&D and Life Insurance Coverage
• 401(k) plan with matching contributions
• Flexible PTO plus Public Holidays
• Additional Time off for Charity Work and Volunteering
• Pet Insurance
• ID Theft insurance
• Tuition Reimbursement
• Certification Bonus Program
• Access to “IPC University” our Internal E-Learning Platform
• Structured Onboarding Training and Peer Mentor Support
• Enhanced Parental Leave
• Wellness Program
• Employee Referral Scheme

Further information about your benefits will be provided during your onboarding process.

Additional Information:

At IPC, we believe that hybrid working creates an inclusive, flexible environment where employees can perform at their best, and teams can collaborate, innovate, and celebrate successes together. We spend around 60% of our time in the office and around 40% of our time working remotely. Some employees may be required to work from the office or client sites more than 60% of the time, if required by their role and/or client needs.

Your precise work schedule will be determined by you and your Line Manager before commencement of employment with IPC.

You can explore more about our culture and offerings on www.ipc.com/careers/ and www.ipc.com/about-us/about-ipc/.

IPC’s Work Culture:

The IPC work culture is one that fosters inclusion, prioritizes innovation, and maximizes potential. We are a global ecosystem, full of diverse people that together made IPC what it is today.

Our strength as an organization is the sum of our different backgrounds, perspectives, skills and geographies; supported by an ironclad commitment to constructive dialogue and open-mindedness.

We live and breathe our commitment to innovation by embracing bold ideas, seizing new opportunities and striving for excellence. Our people have continued to deliver ground-breaking solutions to our clients for over 50 years.