Product Marketing Manager

Description

Who We Are?

Ceragon is the global innovator and leading solutions provider of end-to-end wireless connectivity, specializing in transport, access, and AI-powered managed & professional services. Through our commitment to excellence, we empower customers to elevate operational efficiency and enrich the quality of experience for their end users.

Our customers include service providers, utilities, public safety organizations, government agencies, energy companies, and more, who rely on our wireless expertise and cutting-edge solutions for 5G & 4G broadband wireless connectivity, mission-critical services, and an array of applications that harness our ultra-high reliability and speed. Ceragon solutions are deployed by more than 600 service providers, as well as more than 1,600 private network owners, in more than 130 countries.

Through our innovative, end-to-end solutions, covering hardware, software, and managed & professional services, we enable our customers to embrace the future of wireless technology with confidence, shaping the next generation of connectivity and service delivery.

Ceragon delivers extremely reliable, fast to deploy, high-capacity wireless solutions for a wide range of communication network use cases, optimized to lower TCO through minimal use of spectrum, power, real estate, and labor resources - driving simple, quick, and cost-effective network modernization and positioning Ceragon as a leading solutions provider for the “connectivity everywhere” era.

We are looking for a dynamic product marketing manager to lead our product marketing for our microwave and millimeter wave product families. These include product offerings for transport and Fixed Wireless Access (FWA), including point-to-point and point-to-multipoint wireless connectivity solutions.

What Will You Do as Part of The Role?

As a Product Marketing Manager, you will gain a deep knowledge of our microwave and millimeter wave product portfolios and become an expert on the market, competition, customer needs and the different use cases. You will use this knowledge to create messaging, engaging content and Sales Tools Kits that showcase our value to our target audiences, emphasizing our competitive edge and product differentiation.

Reporting to the VP Product Marketing, you will work closely with product line management, sales, presales and marketing teams to execute on a variety of product marketing initiatives.

·        Tell a story: drive product/solution messaging, positioning and our unique value proposition

·        Get deep understanding of our technology, products and roadmap - and their place within target customer networks along with our other offerings

·        Conduct market research to understand trends, competitive landscape and target personas

·        Create compelling content (presentations, videos, white papers, blogs, case-studies, website copy, etc.) that highlight our products’ value

·        Support digital marketing campaigns with the right content

·        Develop effective sales training materials and lead regular training sessions

·        Support product launches and key releases with relevant product marketing activities

·        Speak and present the product offering to both external and internal audiences

·        Become the go-to-person of Sales teams to the product offering, when they meet their customers

Requirements

What does it require from you?

·       5+ years of B2B product marketing experience with Hardware/Software products that are based on deep R&D in companies with 100+ employees

·        Academic degree in Marketing or Business Administration or Electrical/Computer Engineering

·        Passion and ability to translate technology into compelling marketing messages

·        Excellent verbal and written communication skills in English

·        Experience in working closely with product management and global salespeople.

·        If you worked as a PMM or PM in a company that develops wireless communications equipment – big advantage

·        Hands-on and self-sufficient in creating content in various formats

·        Strong planning and execution skills with attention to detail

·        Outstanding presentations skills

·        Excellent interpersonal skills; team player