Product Marketing Manager

Posted 12 Days Ago
2 Locations
Remote
Hybrid
82K-115K Annually
Mid level
Machine Learning • Productivity • Sales • Software
We grow revenue, drive innovation & efficient growth, & make customer-facing reps wildly productive
The Role
The Product Marketing Manager will develop go-to-market strategies, positioning, messaging, and collaborate with various teams to drive product success and revenue growth in the B2B SaaS market.
Summary Generated by Built In

Outreach is the first and only AI Sales Execution Platform built for intelligent revenue workflows. Built on the world’s largest foundation of customer interactions and go-to-market team data, Outreach’s leading revenue AI technology helps go-to-market professionals and their companies win by intelligently accelerating decision making and elevating sellers to do their best work. Our powerful platform gives revenue teams the tools they need to design, measure, and improve a revenue strategy for every stage of the customer journey, improving efficiency and effectiveness across the entire revenue cycle. Over 6,000 customers, including Zoom, McKesson, Snowflake, SAP, and Okta use Outreach to power workflows, put customers at the center of their business, improve revenue results, and win in the market.


Outreach is a privately held company based in Seattle, Washington, with offices worldwide. To learn more, please visit www.outreach.io


About the Team 


Join the growing Product Marketing team as we expand the Outreach product portfolio to dominate the global markets in the Sales Execution Platform space, spanning customers from scrappy startups to some of the largest global enterprise companies in the world. We are a team that sits at the intersection of PDE (Product Development Engineering) and Marketing, translating innovative offerings into marketable, sellable products that deliver unmatched customer experiences and scale across the globe. We are obsessed with collaborating across internal teams and stakeholders. We wake up each day ready to do our best work and remain ever curious about how to improve, evolve, innovate and grow. Above all, we have each other’s backs. 


The Role


Outreach is seeking a Product Marketing Manager with a proven track record for bringing products and innovations to market with high customer impact and satisfaction to drive product momentum and revenue growth at a global scale in the B2B SaaS market. This person will support the go-to-market strategy and execution plans to drive product momentum and revenue growth at a global scale in the B2B SaaS market. Engage in partnership with Product Marketing Managers in the US and Product Managers in the Czech Republic. This position will be responsible for developing value propositions, product positioning, messaging, and all aspects of enabling Marketing, Sales, Partner and Customer teams. They will work in partnership with the broader PMM team to drive customer value, adoption, retention and growth.


Location: We're looking to hire this role hybrid within Atlanta or remote within the US.

Your Daily Adventures Will Include

  • Driving market requirements and go-to-market strategies for Outreach products
  • Developing proficiency on the Outreach Sales Execution Platform and best practices; be known as a product and customer subject matter expert
  • Creating and managing the go-to-market plan for new product and feature releases in close collaboration with Product Management, Marketing, Enablement, Pricing and Packaging, Sales and Post-Sale teams
  • Understanding of the competitive landscape to clearly articulate differentiators and gaps across Outreach solutions
  • Delivering a strong bill of materials for each release to ensure we have the materials to support go-to-market efforts beyond PMM 
  • Working with all areas of marketing to drive event content, product videos, demos, training materials, case studies, campaigns, PR and content to increase product
  • Collecting market and customer research to stay in touch with buyer and seller needs through the development of differentiated messaging for our target audience’s adoption and grow our customer base
  • Owning the web experience for your product area in partnership with the Outreach Engage PMM team

Our Vision Of You

  • 3-5 years of experience working as a product marketer in the technology industry
  • Experience defining and executing go-to-market strategies
  • Proficient understanding of SaaS technology and landscape
  • Proven ability to drive key business objectives
  • Quick decision making for impactful outcomes
  • Exceptional communication, writing and presentation skills
  • Ability to deliver clear and compelling customer-facing messaging and materials
  • Experience working with revenue, marketing, customer experience, and product teams
  • Bachelor’s degree 

The annual base salary range for this role is $81,500-$115,000 USD. You may also be offered incentive compensation, bonus, restricted stock units, and benefits. Actual compensation is based on factors such as the your skills, qualifications, and experience. We also have a location-based compensation structure; there may be a different range for candidates in other locations.


#LI-SC1

#LI-Hybrid

#LI-Remote


Why You’ll Love It Here


• Generous medical, dental, and vision coverage for full-time employees and their dependents

• Flexible time off

• 401k to help you save for the future

• Diversity and inclusion programs that promote employee resource groups like OWN+ (Outreach Women's Network), Adelante (Latinx community), OBX (Outreach Black Connection), Mosaic (AAPI community), Pride (LGBTQIA+), Gender+, Disability Community, and Veterans/Military

• A parental leave program that includes not just extended time off but options for a paid night nurse, and a gradual return to work

• Infertility/ assisted reproductive services benefit

• Employee referral bonuses to encourage the addition of great new people to the team

• Plus, unlimited snacks and beverages in our kitchen

• We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status


Our success is reliant on building teams that include people from different backgrounds and experiences who can elevate assumptions and ideas with fresh perspectives. We're dedicated to hiring the whole human, not just a resume. To that end, we look for a diverse pool of applicants-including those from historically marginalized groups. We would like to invite you to apply even if you don't think you meet all of the requirements listed below. We don't want a few lines in a job description to get between us and the opportunity to meet you.

Top Skills

B2B Saas
Salesforce
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The Company
HQ: Seattle, WA
1,155 Employees
Hybrid Workplace
Year Founded: 2014

What We Do

Outreach is the number one sales engagement platform. Using advanced machine learning and AI to automate and prioritize customer touchpoints, Outreach dramatically increases sales reps' effectiveness and ability to drive smarter, more insightful engagement with their customers. We're on a mission to make every customer-facing rep wildly productive.

Why Work With Us

We balance explosive growth with unwavering values. We believe in agility, but we don't compromise on high standards or delivering the best quality. Everyone truly wants to do the right thing. At Outreach, you are not only permitted to own your business, but expected to. If you're excited by ownership, you'll fit right in. You will never be bored.

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