Yassir is the leading super App in the Maghreb region set to changing the way daily services are provided. It currently operates in 45 cities across Algeria, Morocco and Tunisia with recent expansions into France, Canada and Sub-Saharan Africa. It is backed (~$200M in funding) by VCs from Silicon Valley, Europe and other parts of the world.
We offer on-demand services such as ride-hailing and last-mile delivery. Building on this infrastructure, we are now introducing financial services to help our users pay, save and borrow digitally.
Helping usher the continent into a digital economy era. We’re not just about serving people - we’re about creating a marketplace to bring people what they need while infusing social values.
The Product Marketing Manager will be responsible for developing and executing marketing strategies for Yassir Cash and other financial products. They will act as the bridge between product, commercial strategy, performance marketing, growth, and brand teams to ensure successful product positioning, go-to-market strategies, and customer engagement.
The ideal candidate is a strategic thinker with a deep understanding of the Algerian market and customer needs. They must be fluent in French, Arabic, and English and have experience in fintech or digital financial services.
Key Responsibilities
- Develop and execute go-to-market strategies for Yassir’s financial services, ensuring alignment with business objectives.
- Work closely with the commercial strategy team to define market positioning, pricing, and customer segmentation.
- Collaborate with performance marketing, growth, and brand teams to drive awareness, acquisition, and retention.
- Conduct market research and customer insights analysis to identify opportunities and challenges in the Algerian market.
- Develop compelling product messaging and storytelling that resonates with local customers.
- Monitor and analyze key product marketing KPIs to optimize campaigns and improve performance.
- Support sales and business development teams with marketing materials and communication strategies.
- Stay updated on fintech trends, competitor strategies, and regulatory changes in Algeria.
Requirements
- 5+ years of experience in product marketing, growth marketing, or a related field.
- Experience in fintech, digital wallets, or financial services is a strong plus.
- Deep understanding of Algerian consumer behavior and market trends in digital financial services.
- Strong ability to collaborate across teams (commercial, product, marketing, sales).
- Excellent communication skills in French, Arabic, and English (spoken and written).
- Data-driven mindset with experience in analyzing customer insights and marketing performance metrics.
- Bachelor's degree in Marketing, Business, or a related field; an MBA is a plus.
At Yassir, we believe in the power of diversity and the importance of an inclusive culture. So, if you're ready to bring your unique perspective and experiences to the table, then we're excited to listen.
Don't just apply for a job, come and be a part of our journey. Let's create a better tomorrow together.
We look forward to receiving your application!
Best of luck,
Your Yassir TA Team
Top Skills
What We Do
Yassir is the leading super App in the Maghreb region set to changing the way daily services are provided. It currently operates in 45 cities across Algeria, Morocco and Tunisia with recent expansions into France, Canada and Sub-Saharan Africa. It is backed (~$200M in funding) by VCs from Silicon Valley, Europe and other parts of the world. We offer on-demand services such as ride-hailing and last-mile delivery. Building on this infrastructure, we are now introducing financial services to help our users pay, save and borrow digitally. Helping usher the continent into a digital economy era. We’re not just about serving people - we’re about creating a marketplace to bring people what they need while infusing social values
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