Marketing at TRACTIAN
TRACTIAN’s Marketing team integrates Growth, Branding, and Product Marketing to craft a seamless, end-to-end experience for our technical audience. In close collaboration with Sales, Product, and Customer Success, we ensure that our messaging and visuals reinforce every stage of the customer journey—from initial awareness to deep engagement and lasting value. Committed to excellence, we create clear, compelling, and visually striking materials that showcase TRACTIAN’s technical expertise and transformative solutions.
What you'll do
As a Product Marketing Manager at TRACTIAN, you will connect Product, Sales, and Marketing to ensure Tractian solutions are positioned for maximum adoption and revenue growth. You will craft compelling narratives, equip sales teams with impactful materials, and ensure customers fully grasp the value of our technology. Collaborating cross-functionally, you will develop go-to-market strategies, refine messaging, and drive product launches that resonate with industrial professionals.
Responsibilities
- Lead product launches, collaborating with Product and Sales to ensure consistent messaging across all channels.
- Define and refine the product narrative, ensuring clear differentiation and alignment with customer needs.
- Develop battle cards, presentations, training materials, and other sales collateral to empower the commercial team.
- Conduct research to understand customer pain points, competitive landscape, and industry trends to inform positioning.
- Work closely with customers to create case studies, testimonials, and content that builds credibility and drives adoption.
- Partner with Product, Sales, and Customer Success teams to ensure product-market fit and a seamless customer journey.
Requirements
- B2B hands-on experience in go-to-market planning, product launches, and cross-functional alignment with Product, Sales, and Customer Success teams.
- Strong ability to develop product positioning, messaging frameworks, and value propositions based on market research and customer insights.
- Experience in user behavior analysis using tools like PostHog, Amplitude, or Heap, leveraging insights to refine messaging and optimize user onboarding.
- Advanced skills in content creation for both technical and non-technical audiences, including white papers, case studies, and training materials.
- Solid project management skills, with experience leading multiple initiatives simultaneously in a fast-paced environment.
- Exceptional writing and communication skills, with the ability to translate complex technical information into accessible content.
- Engineering degree (Mechanical, Electrical, Production, etc.) or a related field, and/or experience in the industry/manufacturing sector.
Bonus Points
- Familiarity with predictive maintenance, IoT, or related industrial technologies.
- Background in sales enablement or customer training within technical fields.
- Knowledge of data analysis and content performance measurement tools.
- Comfort with public speaking and presenting content to diverse audiences.
Compensation
Competitive Salary
Premium Medical, Dental, and Vision Coverage
Paid Time Off (PTO): 15 Days
401(k) Retirement Plan
Language Learning Opportunities - Take advantage of optional, fully funded Portuguese or Spanish courses to enhance your skills and global reach.
Birthday Time Off - Celebrate your birthday with a paid day off during your birthday week.
Gympass Membership - Access a wide range of gyms and training programs.
Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities.
Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.
Top Skills
What We Do
Tractian is a machine intelligence company that offers industrial monitoring systems. Tractian builds streamlined hardware-software solutions to give maintenance technicians and industrial decision-makers comprehensive oversight of their operations. It is democratizing access to sophisticated real-time monitoring and asset operations tools.
Tractian's solutions are used in environments that address a combined total of 5% of global industrial output. The company’s broad market reach is evidenced in its customer base from various industries, such as John Deere, Procter & Gamble, Caterpillar, Goodyear, Carrier, Johnson Controls, and Bimbo, the owner of the brands Little Bites and Thomas Bagels. Tractian's customers see a 6-12x ROI with savings of $6,000 per monitored machine annually on average.
In a major milestone and a first for the industry, Tractian launched the AI-Assisted Maintenance category in the industrial sector. In this new paradigm, artificial intelligence identifies machine problems and suggests preventive actions to be taken, giving invaluable insight and support to maintenance professionals. It is important to highlight that the intent of Assisted Maintenance is firmly rooted in augmenting maintenance professionals to provide more assertive diagnosis with human-in-the-loop feedback.
Tractian's mission is to elevate this category of workers in a highly impactful way. The Assisted Maintenance category will provide unimaginable support for maintenance professionals. By combining shop floor expertise with our technology, maintainers will be able to anticipate and address issues with unprecedented accuracy and speed
