Product Marketing Manager

Posted 7 Hours Ago
Be an Early Applicant
3 Locations
Senior level
Information Technology • Consulting
The Role
The Product Marketing Manager at Mitsogo will drive the go-to-market strategy and product positioning for the UEM product. Responsibilities include conducting market research, leading product launches, creating marketing content, and collaborating with sales teams to support customer needs. The role emphasizes strategic planning and execution to enhance product visibility and success in the marketplace.
Summary Generated by Built In

About Mitsogo | Hexnode

Mitsogo is a global organization that highly values the contributions of each employee. Our ability to attract top talent is a testament to our commitment to fostering a sense of belonging for everyone. We recognize the rapid evolution of technology and society that impacts our industry, and we prioritize equipping our employees with diverse opportunities and empowering them with a wide range of skills. 

Hexnode, the Enterprise software division of Mitsogo Inc., was founded to simplify how people work. Operating in over 100 countries, Hexnode UEM empowers organizations in diverse sectors. Fueling the transformation to a seamless ecosystem of connected tools, Hexnode is revolutionizing the enterprise software and cybersecurity landscape. 

Job Overview: As a Product Marketing Manager, you will play a crucial role in driving the go-to-market strategy, positioning, and messaging for our UEM product. You will work closely with cross-functional teams, including product management, sales, and customer success, to ensure our offerings meet market needs and exceed customer expectations.

Key Responsibilities:

  • Market Analysis and Strategy:
  • Conduct market research to understand customer needs, market trends, and competitive landscape.
  • Develop and refine product positioning and messaging to differentiate our UEM and cybersecurity products.
  • Identify and target key market segments and develop strategies to capture them.

Product Launch and Go-to-Market Execution:

  • Lead the planning and execution of product launches, including creating marketing collateral, sales enablement tools, and promotional campaigns.
  • Coordinate with internal teams to ensure a seamless go-to-market strategy and successful product introduction.
  • Monitor and evaluate the performance of product launches and campaigns, adjusting strategies as needed.

Content Creation and Communication:

  • Create compelling content, including product datasheets, whitepapers, case studies, and blog posts.
  • Develop and deliver presentations, webinars, and training materials to support sales and customer success efforts.
  • Collaborate with the content team to ensure consistent messaging across all channels.

Customer and Sales Support:

  • Work closely with the sales team to provide product expertise, support sales initiatives, and address customer inquiries.
  • Gather feedback from customers and sales teams to inform product development and marketing strategies.
  • Develop and manage relationships with key industry influencers, analysts, and partners.

Qualifications:

  • 5 to 8 years of experience in product marketing, preferably with a background in Unified Endpoint Management (UEM) or cybersecurity.
  • Proven track record of successfully launching and managing technology products in a competitive market.

Skills:

  • Strong understanding of UEM, cybersecurity, or related technology domains.
  • Excellent verbal and written communication skills, with the ability to articulate complex concepts clearly and persuasively.
  • Demonstrated ability to develop and execute marketing strategies and campaigns.
  • Proficiency in market research, competitive analysis, and performance measurement.


Top Skills

Cybersecurity
Unified Endpoint Management
The Company
Chennai, Tamil Nadu
403 Employees
On-site Workplace
Year Founded: 2013

What We Do

Ever since its establishment almost a decade ago, Mitsogo has been rewriting the concept of Enterprise mobility. As a leading provider of Business Mobility and Enterprise Management solutions, we bring a fresh perspective on how businesses function along with a vision to empower the digital workplace. Our main goal is to provide world-class security for all your corporate endpoints with a touch of simplicity. Our flagship product, Hexnode, realizes this vision to define the phrase ‘device management simplified’.

With customers and partners from more than 100 countries, we have an active community that strives to meet our goals. Our dedicated team works together to build, transform, and reinvent technology to provide our customers with the best experience in the industry.

To learn more about Mitsogo, visit www.mitsogo.com

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