Product Marketing Manager

About AccuWeather

AccuWeather is recognized as the most accurate source of weather forecasts and warnings in the world. The Company has saved tens of thousands of lives, prevented hundreds of thousands of injuries, and saved tens of billions of dollars in property damage. 

Today, AccuWeather is the most recognized and most used source of weather forecasts and warnings in the world, known to billions, and is proven and verified to be the most accurate. Digitally, AccuWeather is the #1 weather destination in the world and one of the top destination sites that exist globally.

AccuWeather forecasts appear on digital signage, in 700 newspapers, are heard on over 400 radio stations and are viewed on 100 television stations. The AccuWeather Network reaches 35 million households, and its AccuWeather NOW streaming services is available to more than 200 million active users on many platforms, including Roku, Xumo, Red Box, LG, Amazon, and Freevee.

AccuWeather For Business serves more than half of the Fortune 500 companies and thousands of other businesses and government agencies globally that pay for the most accurate and most useful weather forecasts from any source. AccuWeather’s story is one of a fanatical dedication to Superior Accuracy™, detail, creativity, and innovation. Entrepreneurship, service, and the loyalty and commitment of hundreds of people who have joined AccuWeather’s center of excellence, including many who have dedicated their entire careers to AccuWeather.

Dr. Joel Myers, Founder and Executive Chairman, established AccuWeather in 1962 and is considered the “father of modern commercial meteorology.” Myers, a leading creative thinker and visionary, has been named “the most accurate man in weather” by The New York Times and has been recognized as one of the top entrepreneurs in American history by Entrepreneur’s Encyclopedia of Entertainment. 

Key Responsibilities and Duties

The AccuWeather Product Marketing Manager will:

•    Assist with the product marketing strategy for both AccuWeather for Business and our AccuWeather iOS & Android App

•    Create and update current and new product positioning, descriptions, and messaging across the AccuWeather product suite

•    Understand and implement the AccuWeather Foundational Marketing Message into all applicable marketing outputs  

•    Work with the product team to drive app downloads through app store optimization and app store marketing 

•    Understand AccuWeather for Business customers and how they utilize AccuWeather’s services across data, forecasting, and asset protection

•    Will have a specific focus on our AccuWeather for Business products, working with internal teams to implement product packages and bundles 

•    Work alongside the product team and marketing team to implement weather event driven market tactics 

•    Manage content strategy and work with the product team to ensure marketing deliverables are provided for product releases and app updates   

•    Present and educate product updates internally, assisting AccuWeather staff to understand product descriptions and functionality

Qualifications

•    A bachelor’s degree in marketing or a similar field or equivalent combination of education and experience is required. 
•    2-3 years of marketing experience required 
•    Previous experience/expertise specifically in product marketing required 
•    Must have strong communication skills both oral and written 

Pay / Benefits:
• AccuWeather offers a competitive salary commensurate to experience in the range of 70-75k base.

• Comprehensive healthcare and dental benefits.

• 401(k) retirement plan with 50% company match.

• A collaborative work environment

More About AccuWeather

AccuWeather's innovation-first promise has led to the development of many award-winning and propriety features that are available free to the public, including AccuWeather MinuteCast® Minute by Minute™ forecasts with Superior Accuracy ™, the exclusive AccuWeather RealFeel® Temperature, and AccuWeather RealImpact™ Scale for Hurricanes, among many other revolutionary products for the greater safety, convenience and comfort of our users. Further, AccuWeather serves more than half of the Fortune 500 and thousands of other businesses in the U.S. and globally.
Dr. Joel N. Myers, Founder and Chief Executive Officer, established AccuWeather in 1962 and is considered the “father of modern commercial meteorology.” Dr. Myers, a leading creative thinker and visionary, has been named “the most accurate man in weather” by The New York Times and one of the top entrepreneurs in American history by Entrepreneur’s Encyclopedia of Entrepreneurs.

Commitment to Diversity & Inclusion

AccuWeather is proud to be an Equal Opportunity/Affirmative Action Employer. We are committed to equal employment opportunity to all applicants and existing employees and we evaluate qualified applicants without regard to race, creed, color, national origin, sex (including pregnancy and gender identity/expression), sexual orientation, age, ancestry, physical or mental disability, marital status, political affiliation, religion, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. View the EEO is the Law poster here and its supplement here. The pay transparency policy is available here. 
AccuWeather is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to [email protected] and let us know the nature of your request and your contact information.