Product Marketing Manager

Posted 2 Days Ago
Be an Early Applicant
Austin, TX
Hybrid
110K-140K Annually
Mid level
Security • Software
Ontic believes in keeping people safe and making organizations stronger
The Role
As a Product Marketing Manager, you will own a product area and focus on gathering market intelligence, developing product messaging, executing go-to-market strategies, and collaborating with cross-functional teams to drive demand and adoption for B2B enterprise solutions.
Summary Generated by Built In

Who We Are


Ontic makes software that corporate and government security professionals use to proactively manage threats, mitigate risks, and make businesses stronger. Built by security and software professionals, the Ontic Platform connects and unifies critical data, business processes, and collaborators in one place, consolidating security intelligence and operations. We call this Connected Intelligence. Ontic serves corporate security teams across key functions, including intelligence, investigations, GSOC, executive protection, and security operations.


As Ontic employees, we put our mission first and value the trust bestowed upon us by our clients to help keep their people safe. We approach our clients and each other with empathy while focusing on the execution of our strategy. And we have fun doing it.


Who You Are 


You are a dynamic and execution-focused product marketing professional with a passion for driving demand and adoption for B2B enterprise solutions. Reporting to the Director of Product Marketing, you will own a product area and play a pivotal role in crafting compelling narratives that resonate with our target audiences.


You excel in cross-functional collaboration, partnering closely with Product, Sales, Customer Success, and the broader Marketing team to launch products successfully, create messaging, and drive adoption. With a strong foundation in market intelligence, messaging, product launches, and enablement, you transform complex concepts into clear, actionable, and impactful deliverables.


If you are proactive, detail-oriented, and unafraid to roll up your sleeves to make a tangible impact, this role is for you.

Key Responsibilities

  • Market Intelligence: Gather and analyze insights from market research, competitive analysis, and customer feedback to inform product positioning, messaging, and strategy
  • Positioning & Messaging: Develop and maintain a differentiated value proposition, messaging framework, and supporting assets & materials for your product area
  • Product Launches: Create and execute go-to-market strategies for product launches, including detailed launch plans, and coordinate cross-functional efforts to ensure successful rollouts and sustained engagement
  • Enablement: Partner with Sales and Customer Success teams to create and deliver playbooks, pitch decks, battle cards, case studies, and other materials that support customer conversations and sales efforts
  • Buyer Enablement: Develop targeted buyer personas, clear messaging, and collateral tailored to different audience segments and go-to-market channels
  • Cross-Functional Collaboration: Work closely with Product and GTM teams to align product marketing strategies with broader organizational goals and ensure high-quality execution
  • Training & Resources: Collaborate with Enablement teams to deliver training, FAQs, and tools that equip Sales and CS teams to effectively communicate Ontic’s value

Qualifications

  • 3+ years of experience in B2B SaaS product marketing, with a total of 5+ years in related roles
  • Proven expertise in developing product messaging and positioning for technical and non-technical audiences
  • Strong communication and storytelling skills, with the ability to distill complex concepts into clear, engaging narratives
  • Demonstrated success in planning and executing product launches and go-to-market strategies
  • Ability to manage multiple projects in a fast-paced, dynamic environment
  • Strong collaboration and interpersonal skills, with experience working across teams including Product, Sales, and Marketing
  • Experience in security, risk management, or related industries is a plus

Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Ontic we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role, we encourage you to apply anyways. You may be just the right candidate for this or other roles.


Ontic prioritizes the full inclusion of qualified individuals, providing necessary accommodations for those with disabilities to perform essential job functions. If you need assistance during the application or interview process or job tasks, please contact us at [email protected] or call (512) 572-7400


Ontic Benefits & Perks

Competitive Salary

Medical, Vision & Dental Benefits

401k

Stock Options

HSA Contribution

Learning Stipend

Flexible PTO Policy

Quarterly company ME (mental escape) days

Generous Parental Leave policy

Home Office Stipend

Mobile Phone Reimbursement

Home Internet Reimbursement for Remote Employees

Anniversary & Milestone Celebrations


Ontic is an equal-opportunity employer. We are committed to a work environment that celebrates diversity. We do not discriminate against any individual based on race, color, sex, national origin, age, religion, marital status, sexual orientation, gender identity, gender expression, military or veteran status, disability, or any factors protected by applicable law.


All Ontic employees are expected to understand and adhere to all Ontic Security and Privacy related policies in order to protect Ontic data and our clients data.

The Company
HQ: Austin, TX
205 Employees
Hybrid Workplace
Year Founded: 2017

What We Do

Ontic makes software that corporate and government security professionals use to proactively manage threats, mitigate risks, and make businesses stronger. Built by security and software professionals, the Ontic Platform connects and unifies critical data, business processes, and collaborators in one place, consolidating security intelligence and operations. We call this Connected Intelligence. Ontic serves corporate security teams across key functions, including intelligence, investigations, GSOC, executive protection, and security operations.

For more information please visit ontic.co or follow us on X or LinkedIn.

Why Work With Us

As Ontic employees, we put our mission first and value the trust bestowed upon us by our clients to help keep their people safe. We approach both our clients and each other with empathy while focusing on the execution of our strategy. And we have fun doing it.

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