Product Marketing Manager

Octopus Deploy sets the standard for Continuous Delivery, empowering software teams to deliver value in an agile way. Over 4,000 organizations globally – including Ubisoft, ASOS, Xero, monday.com, Stack Overflow, NASA, and Disney – rely on our Continuous Delivery, GitOps, and release orchestration solutions. 

Founded in Australia in 2012, our team of over 300 Octonauts now spans the globe. We combine high growth and big ambitions with a sustainable, balanced working environment. Our revenue has grown consistently between 30–50% every year for the past 8 years, and we’ve been profitable for 10 out of the past 11 years.

We’ve been remote-first since 2015 and work with an uncommon level of transparency. You can read our public handbook to learn how we work. We have a transparent approach to compensation that ensures people doing the same work with the same skill get paid the same, with well-defined career pathways. We foster a supportive, collaborative, and high-trust environment. We leave our job titles at the door and focus on doing what’s best for our customers and team. Our leaders never shy away from answering the tough questions at our all-hands calls or in 1:1s. We conduct interviews and onboarding virtually as part of being a remote-first company.

Overview

As an Octopus Product Marketing Manager, you will report to the Lead Product Marketing Manager and support Product Marketing efforts for Octopus Deploy. Product Marketing at Octopus involves various activities, from sharing customer stories to promoting new features and collaborating with the entire marketing team and stakeholders to design and execute campaigns to drive leads and retention. You will support Product Marketing efforts by collaborating with product, sales, and the rest of the marketing team to help drive product growth. 

This is a remote position based in Australia, but may require some travel. As we work in a global organization, some meetings may be outside regular work hours.

As a Product Marketing Manager you will:

• As the customer's voice within the Marketing team, you will collaborate with Product and Revenue to understand and influence improvements in how people discover, learn, try, and buy Octopus.
• Working closely with the product growth team to support strategy development and the execution of marketing activities for product-led growth initiatives.
• Craft messaging and support the delivery of persuasive marketing materials, including webpages, press releases, social media, event materials, flyers, blog posts, and video content, effectively communicating the unique value and ROI of Octopus's products and services.
• Support the execution of marketing campaigns that appeal to our customers and target audience, including project management of key tasks.
• Support sales enablement with tools and resources.
• Develop engaging customer case studies that tell our customer's stories from interview to writing, approvals, publication, and promotion on social media.
• Help to build customer evidence by promoting submissions of product reviews.
• Analyze data to derive insights that inform marketing strategies and product development decisions.
• Work closely with Product Owners/Managers to support the commercial success of new product launches and feature releases.
• Support working with analysts to increase the visibility of Octopus in the marketplace.
• Stay up-to-date with competitors in our space, provide insights to the product and sales teams.
• Develop test/learn/iterate processes to successfully drive continuous improvement.

You're the ideal candidate if you have/are:

• 3-5 years experience in marketing, with at least 1 in Product Marketing 
• B2B marketing experience in SaaS space, DevOps experience is a bonus
• Experience in working with Product and Revenue Teams on product-led growth (PLG) initiatives 
• Able to write effective communication in a branded style across a range of digital content, including case studies, blog posts, product feature overviews, emails, social media, press releases, internal resources, and presentations
• Proven track record of supporting and executing marketing activities, campaigns, and/or product launches
• Showcase proven ability to support multiple projects and deadlines simultaneously, upholding the quality of work
• A strong work ethic, team-player mentality, and experience working in a fast-paced, dynamic work environment
• Able to engage with various stakeholders at different levels of organizations and across key functions of sales and product
• Thrive in a dynamic business environment, embracing change and staying abreast of marketing trends
• Willingness to be proficient across several different fields including email, social, web, events and strategy
• Self-driven and able to work in a remote environment, including working flexible hours as required
• Bachelor's degree, preferably in marketing

Why is this a great opportunity?

• We offer great benefits, including generous laptop and home office allowances, plus stock options!
• We value transparency and fairness in every aspect of our business. For example, Paul (our CEO) shares monthly updates on company performance, and our pay structures are designed to pass the ‘printer test’.
• Trust and autonomy. Octonauts are treated like adults and are trusted to find the best way of working for the task at hand without managers looking over their shoulders.
• You’ll join a high-growth company with numerous opportunities to learn and advance your career.
• Remote first: work from wherever you feel most productive.
• We are a supportive company where everyone’s contribution is valued.
• We respect and encourage work/life balance.

Compensation

Octopus has an internally open and transparent system for compensation. Any Octonaut can view the compensation for any role at any level. This ensures people doing the same work with the same skill get paid the same. 

The compensation for this role is:

Level 2: Maturing: $90k AUD Performing: $105k AUD + Super

Benefits include a minimum of 25 days annual leave, up to 10 days of paid sick and carers leave, 12 weeks of fully paid parental leave with flexible return options, and stock options. Learn more.

Interview Process

Below is the interview process you can expect for this role. We know interviewing can seem daunting, but rest assured we designed our interview process to move quickly while still getting you all the information you need.

👋🏼Initial chat [30 min]

Talent acquisition screen: Meet with your Talent Acquisition team and get a feel for what it would be like to be an Octonaut!

🧑‍💻Hiring manager chat [45–60 min]

Hiring manager chat: Designated time to chat with the hiring manager. This is a great opportunity to get to know each other. You should expect the hiring manager to ask questions about your professional background and goals. We welcome any questions you may have for us!

🎉Panel interview [60–90 min]

Final round chat: In this final round call, you meet cross-functional team members. You can expect a mix of leaders and individual contributors to join the chat. By the end of this call, you should have a great idea of what it’s like to work at Octopus. We should also have a great idea of what it would be like to have you on the team! We’ll ask any final questions and encourage you to do the same.

Our public employee handbook is the best place to learn more about life at Octopus. It includes our values, how we structure teams, career progression, leave and benefits, and much more. 

If you're enthusiastic about this position, even if you don’t meet all the criteria above, we wholeheartedly encourage you to submit your application. Our talent team is in-house, and we recognize that every individual brings something unique. We take the time to review every application and consider how you might add to the team. 

We know your time is precious. If you apply, we promise to update you at least once per week about the status of your application and to give you clear expectations for each step in the journey. 

Important Notice About Recruitment Scams

Please be aware that individuals and organizations may attempt to scam job seekers by offering fraudulent employment opportunities under the name of Octopus Deploy or Codefresh by Octopus Deploy. These scams may involve fake job postings, unsolicited emails, text messages, or other communications claiming to be from our recruiters or hiring managers.

Octopus Deploy will never:

• Ask for sensitive personal information, such as credit card details, bank account numbers, or other financial information during the recruitment process.

• Request payment, fees, or purchases from job seekers.

• Send checks for equipment purchases prior to employment.

Official Communication Channels:

All communication from Octopus Deploy recruiters or hiring managers will come from official email addresses ending in @octopus.com. If you receive messages from other domains (e.g., name.sr.octopus.com or generic addresses like @yahoo.com), these are not from Octopus Deploy.

If you are unsure about the authenticity of a communication claiming to be from Octopus Deploy, do not provide any personal or financial information and contact us immediately at [email protected].

Reporting Fraud

If you believe you have been a victim of a recruitment scam, please report it to the appropriate authorities:

United States: Federal Trade Commission (FTC)

Europe: European Anti-Fraud Office (OLAF)

New Zealand:  NetSafe

Australia: Australian Cyber Security Centre (ACSC)

Signs of a Recruitment Scam

Be vigilant about the following red flags:

• The sender uses email domains that do not end in @octopus.com (e.g., name.sr.octopus.com or generic addresses like @yahoo.com or @hotmail.com).

• Poor spelling and grammar in emails or official-looking documents.

• Requests for payment, financial details, or fees to proceed in the hiring process.

• Receiving a check and being asked to deposit it for equipment purchases before employment.

• Contacting you through informal channels such as WhatsApp, particularly in the United States.

• Pressure to act quickly or threats of losing the opportunity if immediate action is not taken.

We take fraudulent activities seriously and are committed to ensuring the integrity of our hiring process. Thank you for helping us protect our community and future Octonauts!

[Note to Search Firms/Agencies]

Octopus Deploy does not compensate search firms for unsolicited assistance unless they have a written search agreement with Octopus Deploy and the requisition is position-specific. Any resumes, curriculum vitae and other unsolicited assistance from search firms that do not have a written search agreement or position-specific requisition submitted to any Associate of Octopus Deploy will be deemed the sole property of Octopus Deploy and no fee will be paid in the event the candidate is hired by Octopus Deploy.