The Texthelp Group and n2y have over 50 years of combined experience in creating and delivering innovative technology for the education and the workplace sectors. The companies merged in March 2024 after operating adjacently for many years. Together, we believe that everyone can learn and that we all have the right to understand and be understood.
Joining forces means the combined mission of advancing the learning, understanding and communication of one billion people around the world by 2030 becomes even stronger. We will make a deeper, richer impact on people’s lives and on society.
We can only achieve our mission and continue to grow by having high performing, passionate people on our team. Both Texthelp and n2y promote a collaborative and innovative work environment where diversity is embraced and empowered.
The combined organization employs over 600 staff across locations in the UK, Norway, Denmark, Sweden, USA and Australia.
We plan to reveal our new brand in early 2025, but for now the messaging and any correspondence for this role will come from Texthelp. We’re extremely proud to be on this journey, and hope you can join us!
About the role
We’re looking for a two passionate, strategic, organized and highly collaborative product marketing manager to lead efforts for our Instructing vertical. This vertical includes products like Unique Learning System, Inspire, news2you, and L3 Skills, which all help educators inspire and instruct students with unique learning needs.
Our products and organization are established in the industry—over 25 years and counting—with an incredible team behind them. Our product marketing team is new and evolving. You’ll be part of a group established from the ground up, ready to make a significant impact on the way we serve our customers and internal stakeholders. The right person for the job is a strategist and storyteller, who understands the market, represents the voice of the customer and enables the organization and product to succeed.
Key Responsibilities:
- Own & Develop Buyer Personas & Customer Insights
- Define Positioning & Messaging Framework
- Define Go-to-Market (GTM) Strategy (Collaborate with marketing and demand gen teams)
- Deliver Sales Enablement Materials
- Support Content Creation (Collaborate with content and design teams)
- Deliver Market & Competitor Analysis
- Own Metrics and Reporting
- Support Customer Engagement Support Product Lifecycle
Essential Criteria
- Can own & evolve effective personas—knowledgeable about customer intent, needs, and nature
- Thrives leading stakeholder communication & collaboration; ability to persuade and influence
- Is exceptionally organized and proactive—can manage their work and collaborate with other teams to deliver on objectives
- Is skilled in storytelling and messaging—able to translate product functionality to the wants/needs/desires of the customer
- Manages data and research effectively—is comfortable with analytical work and drawing conclusions from various types of information
- Is naturally curious—always seeking to understand, improve and add value
- Has familiarity with needs and motivations of brand, demand gen and sales teams
- Understands SaaS Product Marketing
- Believes in the altruistic mission and vision of the organization
- Is comfortable with growth and change
- Strives for excellence—our customers deserve the absolute best, and it’s our job to connect their needs to the right solutions
Desired Criteria:
- Have an understanding of the education and/or accessibility tech space
- Familiar with the Assistive Technology and Special Education markets, user needs, and relevant policies
These qualifications are general guidelines for success, however, we understand that not all candidates will have experience in each area. If you have skills and experience that may be transferable to this role and share our passion for our mission and values, we would love to hear from you!
We offer a competitive compensation and benefits package including health, dental, vision, life, and disability insurance. We have a company matching 401(k) savings plan and flexible time off plans.
We are committed to providing a Drug-Free Workplace for all employees.
We are an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.
We’re excited to share some BIG news: n2y and Texthelp are teaming up to enhance support for diverse learners and employees! To learn more, check out our press release.
What We Do
Our Shared Vision: Everyone Can Learn
Like you, we believe every student has a right to experience the joy of learning, to gain meaningful access to the general education curriculum and to reach their full potential. For 20 years, it’s been our mission at n2y® to enrich the lives of students with complex learning needs—and those who serve them.
One TRUSTED Source
Today, in nearly 60,000 classrooms across the country, n2y is changing the lives of administrators and teachers, therapists and paraprofessionals, and all the students we serve—seamlessly delivering a complete, differentiated instructional program tailored to individual classroom and student needs. Our evidence-based solution supports every member of the special education team with standards-aligned content, planning, tracking and reporting. Students’ data stays with them throughout their education journey, making it easy to provide continuity and ensure a trajectory to success.
One CONVENIENT Platform
n2y’s comprehensive, cloud-based special education solution helps you manage complex tasks so you can focus on teaching and nurturing your students, ensuring that they participate in class, make meaningful progress in your program, and develop a path to independence. Delivered from one easy-to-navigate platform, our content is always up-to-date and aligned to your state’s extended standards.
The RIGHT Total Solution for Your Students
Developed by experts in the field, with input from practicing special educators at every stage, our total special education solution prepares students for the ultimate test: establishing a path to independence and success in life. Empower learning and enrich lives with our accessible academic content, supplemental newspaper, symbol communication tools, skill-based learning games, self-regulation and classroom management program and professional development—all detailed in the pages that follow
.png)
