Product Marketing Manager

About Apptegy

Apptegy partners with school districts to simplify communication, elevate their brand, and empower every role in their organization. We put our clients front and center in everything we do because it's our clients who are most passionate about education. We build our products and features to make everyone in a school community better communicators. Ask any of our clients about us, and they will tell you that Apptegy’s people are thoughtful and high-performing. Our fast response time and quality support mean school leaders, teachers, and staff always have a partner ready to help provide a solution. Joining Apptegy is your opportunity to be on a high-performing team and contribute to our growth and your own.

We value thoughtfulness and high performance in everyone. That’s how we’ve grown quickly and won (and kept) thousands of school districts across the U.S. Our team is fast-growing and you’ll have the tools, the mentors, and the resources you need to be successful. We ask you to be someone who is internally motivated to do your best work and that you care about others. Apptegy’s Product Marketing Manager position is your opportunity to join a high-performing team and contribute to our growth and your own.

Why You’ll Love This Job

As a Product Marketing Manager, you will play a pivotal role in launching new features that help define the future of EdTech. Working closely with the Director of Product Marketing and the Product Management team, you will own planning feature/product launches, fostering cross-functional alignment, and driving awareness and adoption of Apptegy’s innovations. You’ll collaborate with product, sales, revenue operations, client experience, and other teams to deliver comprehensive launch plans that build release readiness and ensure our clients, prospects, and end-users understand, adopt, and love our offerings.

This role will report to the Director of Product Marketing with an estimated start date in late Quarter 1, 2025.

What You'll Do

Lead Product & Feature Launches

• Own the end-to-end execution of major product and feature launches, from strategy to post-launch analysis.
• Partner with Product Management on minor launches, ensuring awareness and readiness for these new features and enhancements. Develop and maintain detailed launch plans, timelines, and cross-functional coordination.
• Create compelling messaging, positioning, and value propositions that resonate with target personas.
• Support Director of Product Marketing in crafting the annual launch roadmap, narratives, and market touch points.

Support Cross-Functional Readiness & Alignment

• Build and maintain strong partnerships with product management, sales enablement, client experience and other teams.
• Partner with Enablement to develop and provide materials and collateral (e.g., case studies, one-pagers, video scripts) to ensure internal teams are equipped to communicate product value effectively.
• Lead launch readiness meetings and track alignment with go-to-market goals.

Drive Awareness & Adoption

• Collaborate with the Marketing Team to design and execute drip campaigns that drive feature awareness and adoption.
• Partner with Client Experience to understand adoption trends across market segments, and support retention strategy and development. 
• Leverage adoption strategies and playbooks to prioritize and create additional materials and resources that can drive end-user adoption.

Share Market Research & Insights

• Conduct ongoing competitive analysis and customer research to inform positioning and launch strategies.
• Track and analyze product adoption metrics to assess success and identify areas for improvement.

Who You Are

• 3+ years of product marketing experience in a B2B SaaS organization (experience in K-12/EdTech Markets is a plus)
• Experience managing an aggressive product roadmap and leading launches successfully 
• Experience developing product positioning, messaging, and buyer personas, and building awareness and adoption of value-based messaging across teams
• Experience leading projects and project teams while balancing competing priorities
• Experience in using messaging to create supporting collateral and resources for Sales and Client Experience teams (experience reaching end users with a B2B2C motion a plus)
• Ability to craft playbooks and processes that align to Product Marketing best practices and support adoption across cross-functional teams (A Pragmatic, PMA, or other product marketing certification is a plus)
• You thrive in fast-paced environments, can work independently and within cross-functional groups

Apptegy will not consider candidates from Illinois, Washington, Nevada, New York, Connecticut, Maryland, Rhode Island, or California for this opening. Due to Pay Transparency laws, candidates from these states must apply in-state to ensure compliance.

Why You'll Love Working With Us

We take our responsibility as a company seriously and aim to make this the best job that you’ve had (and one that sets you up for future success). We want your day at work and your time at home to be a joyful experience that’s why we provide:

--Comprehensive medical, dental, vision, and life insurance coverage

--Retirement 401(k) with employer match

--Health Savings Accounts (HSA) and Flexible Spending Accounts (FSAs)

--Mental Health Reimbursement

--Unlimited paid time off including seasonal (December) company-wide time off

--Paid parental and medical leave

We value thoughtfulness and high performance in all candidates as we progress through the interview stages. If the challenge of building a rapidly growing company excites you as much as it does us, we hope you’ll consider joining us.

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Apptegy is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disabled status, or genetic information.