Product Marketing Manager

This role is about:

The Product Marketing Manager will enhance our marketing team’s capabilities by establishing a seamless connection between product development and marketing. This role is essential to positioning our products effectively in the market, creating value-driven marketing strategies, and ensuring alignment between stakeholders.

The PMM will act as a bridge between the product and marketing teams, responsible for understanding product value propositions, creating marketing materials, and overseeing successful go-to-market strategies.

You will:

• 1. Own Product Content and Audits
• Regularly audit and update product-related content across all channels (website, social media, landing pages, presentations, etc.).
• Develop and maintain a “product copy bank” as a single source of truth for all stakeholders.
• Ensure content aligns with the product's value proposition, keeping it accurate, up-to-date, and compelling.
• 2. Drive Product Launches and Go-To-Market Strategy
• Develop and execute comprehensive go-to-market (GTM) strategies for new product launches.
• Lead cross-functional launch briefings, ensuring alignment between content, PR, developers/UX/UI, and sales teams.
• Collaborate with marketing teams to create campaigns that drive awareness, engagement, and product adoption.
• 3. Lead Sales Enablement and Marketing Collateral Creation
• Oversee the development and upkeep of impactful materials, such as product decks, one-pagers, demos, and landing pages.
• Integrate customer insights and case studies into collateral to reflect evolving needs and enhance competitive differentiation.
• Equip sales teams with tools that effectively communicate the product’s value proposition.
• 4. Refine Market Research and Positioning
• Fine-tune positioning strategies based on competitive analysis and market research.
• Develop and optimize messaging frameworks that clearly communicate the product’s value and differentiators.
• Collaborate with cross-functional stakeholders to ensure consistency across teams and channels.
• 5. Track Metrics and Performance
• Deliver regular reports to the CMO and Product Lead, identifying areas for optimization and growth.
• Use data to inform strategies, ensuring alignment with business goals and objectives.
• Define key performance indicators (KPIs) to measure the success of marketing initiatives, product launches, and content effectiveness.
• Work closely with product teams to incorporate customer insights into product roadmaps and marketing strategies.

What we need:

• 3+ years in product marketing or related roles, with a proven track record of leading successful product launches. 
• Experience working in cross-functional teams, including sales, marketing, and product. 
• Strong understanding of buyer personas, customer journeys, and lifecycle marketing. 
• Demonstrated ability to deliver results in a fast-paced, dynamic environment. 
• Experience in aligning strategies with broader company objectives and KPIs. 
• Experience in fintech space is a must.
• Analytical mindset with the ability to interpret and use data to inform decisions. 
• Excellent project management skills to oversee complex cross-functional initiatives. Experience in using task management tools (i.e. , Notion, Jira or similar) is preferred. 
• Proficiency in marketing and product analytics' tools (i.e. HubSpot, Google Analytics, Matomo, Clarity)

• Familiarity with CRM tools and content management systems. 
• Knowledge of SEO best practices and digital marketing strategies. 
• Proven ability to digest complex concepts into clear, engaging messaging for diverse audiences.
• Understanding of competitive research methodologies and customer insights gathering.
  

🚀 Hiring Process
1️⃣ First Interview: 30-minute introductory chat led by the Talent Acquisition Partner.
2️⃣ Second Interview: 1-hour deep-dive with the CMO & Product Lead to explore your experience and skills.
3️⃣ Test Challenge: A 5-day test exercise to assess your technical abilities.
4️⃣ Final Interview: 30-minute session with the CMO and Head of Talent Acquisition for final alignment.