Senior Product Marketing Manager

Company Overview:

At Function Health, our mission is to revolutionize healthcare by making comprehensive health insights and personalized care accessible to all. Recognized as one of Fast Company’s Most Innovative Companies of 2024, we are committed to excellence in the health technology sector. Venture-backed by top VC fund Andreessen Horowitz (a16z), we are growing our team with a hiring north star that guides us to seek out and cultivate talent that is not only technically excellent but also passionately aligned with our goal to innovate and empower.We seek individuals eager to make a significant impact on global health, with a relentless bias toward action and a growth mindset. In our collaborative and dynamic environment, we build our future together, focusing on a shared commitment to transforming lives through new technologies.

Role:

We are seeking a confident, competent, and gritty Product Marketing Manager to join our dynamic team. As a PMM at Function, you’ll be part of a team that’s dedicated to using technology to improve healthcare. You’ll work on a cutting-edge platform that enables our members to access their health data in real-time, and you’ll be challenged to make a difference in people’s lives.The ideal candidate will be meticulous in their attention to detail, self-motivated, resourceful, and capable of thriving in a fast-paced environment. As an early member of our team, your contributions will play a critical role in shaping the future of our systems as we scale from tens of thousands of members to millions. There is no ceiling for growth or impact in this role.Applicants seeking an easy job, a big corporation, a slow pace, or predictable 9-to-5 hours need not apply. This role requires energy, talent, and a genuine passion for Function’s mission.

Key Responsibilities:

• Plan and Execute Product Launches: Develop and manage comprehensive go-to-market strategies for product launches, ensuring seamless coordination and execution across all channels. Work in close collaboration with product, sales, and marketing teams to ensure that launch efforts are aligned with broader company objectives.
• Create and Optimize Product Communication: Write and continuously refine copy for in-product messages, emails, push notifications, and other customer-facing communications. Establish and maintain a consistent tone, style, and messaging across all communications, collaborating with Product Managers to ensure strategic alignment.
• Own and Evolve Member Journey: Strategically design and regularly update the customer journey to align with product updates and evolving member needs. Analyze member engagement and feedback to enhance experiences and optimize key touchpoints.
• Conduct User and Market Research: Lead both qualitative and quantitative research initiatives to deeply understand user needs, market trends, and competitive dynamics. Synthesize these insights into actionable strategies that drive product development, marketing campaigns, and broader business initiatives.
• Collaborate Cross-Functionally: Act as a pivotal bridge between the product, marketing, and design teams, ensuring cohesive communication and integrated user experiences. Support cross-functional efforts to align on strategic goals and priorities, fostering a collaborative environment that enhances project outcomes.

Qualifications/Skills:

• ~5 years in a Product Marketing Manager role, ideally focused on growth product marketing.
• Structured, analytical thinking with practical, hands-on execution.
• Strong problem-solving and data-driven decision-making skills.
• Excellent communication and collaboration abilities to work effectively in cross-functional teams.
• The candidate must possess significant experience in planning and executing product launches, ensuring strategic alignment across various channels to meet company objectives.
• Must have extensive experience crafting and managing in-product and out-of-product communications, including emails, push notifications, and product introductions. The candidate should demonstrate the ability to maintain consistency in messaging and style across all communications, supporting Product Managers in unified brand expression.
• The candidate is required to have a proven track record of owning and evolving the member journey. This includes regularly refreshing the customer journey maps every N-months to align with product updates and changing member needs.

To be a strong fit you also need:

• Bias Toward Action: Demonstrated ability to take initiative, make decisions under uncertainty, and move projects forward even in the face of ambiguity. We value individuals who are self-starters and ready to act on opportunities and challenges alike.
• Entrepreneurial Spirit: Strong adaptability to changing business needs with a knack for building and optimizing processes. Your entrepreneurial mindset will be crucial in navigating the dynamic landscape of our industry, ensuring our platform remains competitive and responsive to user needs.
• Communication: Excellent communication skills, capable of explaining complex technical concepts to non-technical stakeholders. Effective communication is vital for cross-functional collaboration and ensuring alignment across our organization.
• Remote Work Adaptability: Comfort with remote work environments, demonstrating the ability to stay productive and connected with the team irrespective of physical location.
• Continuous Improvement: A willingness to question assumptions and a commitment to continuous improvement. Your openness to feedback and dedication to personal and professional growth will contribute significantly to our collective success.

Your dedication to these responsibilities will directly contribute to the success of our platform and the satisfaction of our users. We are looking for a proactive, skilled, and forward-thinking individual to join our team and help shape the future of our services.

Nice-to-Have Skills and Experiences:

While the core competencies are essential, the following qualifications will distinguish exceptional candidates:

• Previous experience as an Analyst
• Previous experience in paid marketing within an entrepreneurial work culture (e.g. gaming/gambling)
• Experience at a startup or scrappy work environment

Why You'll Love Working With Us:

• Transition to Permanence: Embark on a promising path from contract to hire, leading to a salaried position complete with a comprehensive benefits package. After a successful 30-day temp-to-hire, enjoy 20 days of paid vacation annually, plus the flexibility to choose from 13 holidays — tailoring your time off to what matters most to you.
• Empowerment in Your Role: Revel in the autonomy to handpick projects that resonate with your passion and expertise. Thrive in a supportive atmosphere where your independence is cherished, free from the constraints of micromanagement.
• Collaborative and Innovative Culture: Become part of a vibrant community that not only values but thrives on collaboration and innovation. Here, swift execution and the celebration of fresh ideas are the bedrock of our success.

We value our team at Function and offer a competitive salary and benefits package, flexible working hours, and a dynamic work environment where creativity and innovation are encouraged. If you are a highly motivated and experienced individual who is passionate about using technology to improve people’s lives, we would love to hear from you.Join the Function Health team and become a part of our mission to revolutionize healthcare. Work with us to make a difference in the lives of thousands, ensuring a healthier future for all. Discover more about us and how we're changing the face of healthcare at Function Health.

At Function, we celebrate diversity and are committed to building a diverse and inclusive workforce. As an equal opportunity employer, we do not discriminate on the basis of race, color, gender identity, ancestry, religion, age, sexual orientation, national origin, disability, marital status, Veteran status, or any other occupationally irrelevant criteria.