Product Marketing Manager

As a Product Marketing Manager at Prochant, you will play a pivotal role in shaping our products' success and strategic direction. You will be responsible for conducting comprehensive market research, deep competitive intelligence, and becoming a subject matter expert on our products and services. You will also play a pivotal role in GTM for product launches and the development of messaging and positioning.

Key Responsibilities:

• Market Research:

1. Lead research initiatives to gather detailed market insights from current customers and broader market trends.
2. Explore and evaluate new markets and opportunities to inform and guide product strategy.

• Competitive Intelligence:

1. Monitor and analyze competitive landscape to stay ahead of trends, threats, and opportunities.
2. Conduct win/loss interviews to gather insights and refine marketing strategies.

• Product Expertise:

1. Develop and maintain in-depth knowledge of Prochant’s products, becoming the go-to expert internally and externally.
2. Assist in new product development, pricing, and enhancements based on feedback and identified market needs.

• Messaging and Positioning:

1. Craft compelling messaging that clearly differentiates Prochant’s products in the market.
2. Develop strategic positioning documents that align with business goals and customer needs.

• Go-to-Market Strategy:

1. Help plan and execute the strategy to launch new products or features to the market with a particular focus on defining product scope, benefits and features to provide a foundation for content creation.
2. Coordinate with sales, marketing, and product teams to ensure a unified approach to market entry.

• Bachelor’s degree in Marketing, Business, or related field. 

• 5+ years of product marketing experience and/or consulting, preferably in healthcare or technology sectors. 

• Proven track record in conducting market research, competitive analysis, and sales support. 

• Strong analytical skills and a data-driven mindset. 

• Excellent written and verbal communication skills. 

• Ability to work collaboratively across functions and lead projects effectively. 

Prochant offers some of the best benefits in the industry! We take great care of our employees. Prochant’s Fortune 500 level benefits package includes:

• Health Insurance
• Gap Insurance
• Dental Insurance
• Vision Insurance
• Short Term / Long Term Disability (company paid)
• Term Life Insurance (company paid, employee can elect additional)
• Full suite of supplemental insurance plans, including:
• Disability Income
• Level Term Life
• Accident Insurance
• Critical Illness Insurance
• Floating holidays and paid time off
• 401K with company match
• Employer Paid Family Teledoc plan