Product Marketing Manager

Posted 2 Days Ago
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Japan
Senior level
Software • Travel • Financial Services
The Role
The Product Marketing Manager is responsible for developing marketing strategies for a flight business, implementing campaigns, monitoring performance, delivering product-market-fit feedback, conducting data analysis, managing P&L, prioritizing marketing initiatives, leading projects, and collaborating with stakeholders.
Summary Generated by Built In

It's fun to work in a company where people truly BELIEVE in what they're doing!

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Job Description

The Commercial Team at Traveloka embodies our core values of dedication and curiosity. They drive strategic partnerships and revenue growth with integrity and accountability, delivering seamless travel and lifestyle experiences. Guided by Traveloka's principles, they shape the future of leisure and enrich the lives of millions worldwide.

  • Develop and accountable for the marketing strategy of a flight business within the country to meet established sales or market share targets.
  • Implement marketing campaign through collaboration with multiple parties, including central marketing (channels, pricing, marketing-technology), product team, engineering, finance, data scientists, and creative team through campaign briefs development and execution. Take corrective actions when necessary to achieve objective.
  • Monitoring the business performance closely and callouts abnormalities when needed, and coordinate multi-department effort for the achievement & improvements of our business goals.
  • Make sure delivering Product-market-fit and provides feedback (be the customer voices to Product Team). Liaise with other areas of the organization to implement these changes.
  • Collect, compile, verify and analyze customer acquisition data by channels as well as pricing and coupons effectiveness to identify opportunities for scaling up and optimization to meet the business growths
  • Collaborate with supply and pricing team to develop pricing strategy to balance top and bottom line optimal trade off.
  • Responsible on P&L by maintaining records of sales volume, revenues, and advertising costs and analyze them against forecasts to identify areas where the sales performance of the product/service needs to be improved.
  • Drive and manage prioritization of marketing initiatives
  • Manage, create, sponsor and lead projects including providing direction, briefs and guidance necessary to achieve the objectives
  • Collaborate with stakeholders and manage their expectations of the output's delivery. Know when to escalate and have a self-conscious understanding of what items to be updated / informed to the impacted parties / stakeholders, including their direct mentor/managers

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Requirements

  • Bachelor's degree in Engineering, Mathematics, Computer Science, Product Marketing, or Business Management - High proficiency in Excel, Powerpoint, presenting ideas with concise and strategic thinking.
  • Understand go-to-market and route-to-market knowledge in product mix and channel marketing mix.
  • Relevant 7-10 years working experience with minimum 3 years of managing people or team. Having especially in product marketing or travel marketing related is a plus point.
  • A solid data analytical and problem-solving skill, strong in numbers and marketing analytics and customer centric approach in devising and managing commercial projects.
  • Have previous experience in translating complex data findings into clear insights, with a knack for storytelling is a major plus
  • High proficiency with data analysis and work via analytical tools such as Google Dashboard (GDS), Tableau and able to operate pivot and macro on number crunching tools.
  • Mature and self-driven person, embracing challenges, and perseverance and resilience to failures.
  • Excellent communication, interpersonal skills, passion, dedication, and energy to get things done.
  • Experience in working independently and hands-on marketer. Understanding of product is a must, able to follow brand guidelines and ensure correct brand implementation to event materials.
  • Multitasking, self-driven, able to juggle multiple projects and other responsibilities and at the same time able to clearly prioritize / effectively delegate tasks. Able to perform under pressure and stay on-track with key objectives.

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If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

Top Skills

Excel
Google Dashboard
Tableau
The Company
3,089 Employees
On-site Workplace
Year Founded: 2012

What We Do

We don’t innovate for the sake of innovation, we utilize technology to simplify people’s lives so they can enjoy their lives better. That belief is what brought Traveloka to be the leading travel platform in Southeast Asia. Traveloka serves 20+ products that include comprehensive travel services. From transportations to accommodations, discovering nearby attractions, and insurance products to financial services, including the groundbreaking ‘Buy Now Pay Later’.

With 100+ millions downloads in six countries across the SEA region, we aim to keep exploring for better innovations — all to fulfill our users’ travel aspirations so they can enjoy their lives, their way.

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