Product Marketing Manager

Posted 13 Days Ago
Hiring Remotely in USA
Remote
142K-174K Annually
Senior level
Fintech • Software
Lihtic is making digital payments safer and easier for everyone.
The Role
As a Product Marketing Manager at Lithic, you will oversee go-to-market strategies for product launches, craft compelling messaging, and collaborate with various teams to enhance product awareness and adoption. Your role will also involve managing marketing assets and the company's website to drive engagement and deal velocity.
Summary Generated by Built In

Lithic creates card issuing and payment infrastructure for technology companies that just works. We help some of the world’s fastest-growing digital banks, fintech companies, and software companies process billions in transactions annually.

*Role can be hired in New York City, NY or Salt Lake City, UT or Sioux Falls, SD or Austin, TX, or San Francisco, CA.

We’re looking for an experienced Product Marketing Manager to help drive go-to-market for Lithic’s solutions. You’ll work with Product and Engineering teams to define and launch our roadmap and with Marketing and Sales teams to drive awareness, consideration, and adoption across the spectrum, from startups to enterprises.

What You'll Do: 

  • Craft compelling product positioning and messaging that effectively conveys Lithic’s unique value proposition for existing products and new product launches.
  • Develop and execute product marketing strategies for new products including market research, competitive analysis, positioning, messaging, and launching campaigns.
  • Develop and refine assets to support the GTM team in driving deal velocity and product adoption, including sales enablement materials such as decks, one-pagers, case studies, white-papers, and blog posts.
  • Lead the management of our website, testing and optimizing presentation and copy working collaboratively with design and partners.
  • Collaborate across the Marketing, Product, Sales, and other internal teams across a range of disciplines to execute on your work.

What You Bring: 

  • 6+ years of experience in product marketing, with 3+ years of product marketing experience in the B2B Fintech/Payments space
  • Proven success in creating compelling messaging and product marketing assets from the ground up for highly technical products
  • Experience managing websites and working with external agencies to maintain an impactful site.
  • Strong capacity for cross-functional collaboration, building relationships with stakeholders across all levels of the organization.
  • Data-driven mindset with experience in leveraging insights to drive decision-making
  • Excellent communication skills and the ability to articulate complex concepts clearly and persuasively in written content
  • Adaptability in a fast-paced and dynamic startup environment, with a strong bias towards action

Expected Salary Range: $142,000 - $174,000 USD

#LI-AS1

Benefits
  • Health, vision, and dental insurance 
  • Unlimited PTO
  • 401(k) match 
  • Life Insurance and AD&D policy 
  • 3% cashback on all Privacy purchases
The Company
New York, NY
100 Employees
Hybrid Workplace
Year Founded: 2014

What We Do

We're making digital payments safer and easier for everyone.

Come and help us build financial infrastructure for developers and seamless products for consumers.

We started with a consumer product that reimagines the way people and businesses spend money online using ephemeral payment card numbers. Last year we launched an API on top of our transaction processing and core banking infrastructure. We made it available to other engineers, entrepreneurs, and creators through a simple, developer first API that is now used by some of the most innovative startups, fintech companies, and neobanks.

Why Work With Us

Our team is at the center of everything we do. But we know that work isn't everything, we value work life balance and quality benefits. We strive to be a place where you know your ideas are always heard, you and your teammates learn from each other and make each other better, and you know your work is impacting users and the industry at large.

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