Product Marketing Manager
Hybrid / Boston based office
#LI-Remote
About Snowplow
Snowplow, the global leader in customer data infrastructure (CDI) for AI, enables every organization to own and unlock the value of its customer behavioral data.
The Snowplow CDI fuels AI-driven marketing, digital products and services, customer experiences and fraud detection, by enabling companies like Burberry, Strava, and AutoTrader to collect and manage real-time, structured and unstructured behavorial data governed in their cloud data platform.
With thousands of companies relying on Snowplow worldwide to generate AI-ready data to uncover deeper customer journey insights, predict customer behaviors, optimize differentiated customer experiences, and detect fraud; we are at the forefront of transforming how data-driven organizations leverage their customer behavioral data.
Following our $40 million Series B funding led by global venture capital firm NEA, known for investments in Databricks, MongoDB, and Elastic, we are seeking creative and innovative individuals to help us shape the future of Snowplow.
The Opportunity
We are looking for a Product Marketing Manager to sit within our Marketing team, reporting directly to our Director of Product and Partner Marketing. You will work cross-functionally, with the product, partner, sales and marketing teams to develop product marketing materials and campaign initiatives related to our products and services to both win new business and serve existing customers.
We are an ambitious, enthusiastic team and are looking for someone to join us who wants to combine a mixture of creative thinking, technical expertise, discipline, and tenacity. You will have good experience in delivering strong product marketing in a technical environment and bring the skills to be able to hit the ground running.
What you'll be doing:
Craft Compelling Messaging & Content: Develop clear, engaging, and educational content that effectively communicates the value of Snowplow's products tailored to our core personas: data engineering and data science teams.
Lead Product Launches: Execute impactful product launches, supporting respective ongoing marketing campaigns. Your efforts will educate both existing customers and prospects on the unique benefits of Snowplow's offerings.
Customer Engagement & Persona Development: Collaborate with the Product and Customer Success teams to engage with customers and prospects to gather insights, develop detailed personas, and enhance our understanding of market needs and challenges.
Cross-Functional Collaboration: Work seamlessly with product, marketing, customer success, sales, and partner teams to enhance the visibility and impact of product marketing initiatives. Foster a continuous flow of communication to align all efforts.
Sales Enablement & Competitive Analysis: Drive a sales enablement program, equipping our sales teams with the knowledge and tools they need to succeed. Educate them on competitor dynamics, market trends, product positioning, and new features to ensure they are prepared for every stage of the customer journey.
Content Creation featuring customer use-cases: Write insightful blog posts, incorporating customer case studies that highlight Snowplow's product features and customer success stories, demonstrating the real-world impact of our solutions.
Target Audience Identification & Market Trends: Collaborate with the Product and Demand Generation teams to define target audiences, develop ideal customer profiles, and stay ahead of market trends to inform strategic decisions.
We’d love to hear from you if:
● The idea of working for a growing startup excites you. You have a passion for marketing with 3+ years experience in a product marketing role (technical understanding is a must), with experience releasing products and services to new and existing markets
● You have outstanding written communications skills with ability to translate complex concepts and technology into simple and intuitive messaging
● You have strong cross-functional skills: acting as the bridge across various Snowplow teams, you have an innate and strong ability to collaborate and work cross-functionally as well as enable all stakeholders
● You are disciplined, proactive, and comfortable working under limited supervision and guidance, you don’t require hand-holding, including excellent time management, organisation, and project prioritisation skills
● You approach all projects with a customer-first, data-driven mindset
What we offer you in return:
💰 A competitive package, including share options
🏖 Unlimited PTO
🧘 Flexible working
✍️401k
🏥 Medical, dental and vision insurance
🫂 Mental health support
💻 MacBook and home office equipment allowance
📋Short & long term disability insurance
🫶1 week of volunteering a year for a cause you feel passionate about
👪 Enhanced maternity, paternity, shared parental and adoption leave
Snowplow is dedicated to building and supporting a brilliant, diverse and hugely inclusive team. We don't discriminate against gender, race, religion or belief, disability, age, marital status or sexual orientation. Whatever your background may be, we welcome anyone with talent, drive and emotional intelligence.
What We Do
Snowplow empowers organizations to generate trustworthy, first-party customer data to power Marketing and Advertising performance.
1.9+ million sites and applications use Snowplow to generate and model first-party customer data from across their digital interfaces to capture descriptive customer journeys and build actionable first-party behavioral profiles. Purposely designed for the data platforms as a single source of truth; marketers, data teams and CDPs can activate Snowplow data across Customer 360, personalization and ML use cases.
With Snowplow, organizations like Strava, Autotrader, and Software.com reach, engage and win customers, while retaining an industry-leading data governance posture, with full GDPR and CCPA compliance.
