Product Marketing Manager, Software Division

What we are looking for:  

We are looking for an ambitious Product Marketer to drive the expansion of the Product Marketing function within Stem’s Software Division. This individual will collaborate closely with the various cross-functional leads to support the development and marketing of new and existing products and services across Stem’s Software Division.  

In this role, you will be the advocate of the customer before, during, and after product launches. You will help communicate the unique value and capabilities of Stem’s product offerings in a way that resonates with our customers, by demonstrating a deep understanding of various user and buyer personas. You will, through tight partnership with Stem’s product and solutions management teams, obtain customer insights, map competitive intelligence, inform the product roadmap, and own the strategic positioning/messaging for our products. In addition, you will train and enable the sales team by creating effective presentation assets and designing the scripts and playbooks for sales as we launch new initiatives. You will work in coordination with corporate marketing to deliver compelling collateral that highlights Stem’s key product values/differentiators and drive campaigns that enable product adoption.  

The successful candidate will have strong strategic thinking skills, solid general business acumen, and familiarity with the renewables and cleantech industry. Exceptional oral and written communication skills and the ability to distill complex information into simple, easy-to understand content are critical. You will partner and collaborate with key stakeholders across product management, customer success, sales, and corporate marketing teams to drive key commercial outcomes.   

Responsibilities:  

• Inform and influence product leadership on decisions related to product roadmap   

• Conduct periodic customer research interviews to identify pain points/goals and establish effective feedback loops to inform content creation and product direction   

• Develop detailed customer personas and segmentation strategies to ensure product messaging and positioning resonate with targeted customer groups 

• Enable sales through creation of compelling presentations, solution maps, battle cards, talking points, and other supporting materials   

• Support effective go-to-market strategy and product launches working closely with product, sales, and corporate marketing  

• Hone product strategic messaging and positioning, partner with corporate marketing to develop compelling fact-based content/collateral that amplify key product values and differentiators   

• Promote product adoption with effective customer success informed programs and marketing initiatives   

• Conduct win/loss analyses and collaborate with the customer success and support teams to identify patterns to continuously improve product   

• Participate and represent Stem in key industry conferences, trade shows, and events and coordinate with corporate marketing to co-design broader marketing campaigns   

Basic Qualifications:  

• Minimum bachelor’s degree, MBA a plus   

• 3+ years of experience in SaaS product marketing   

• Experience with MS Office, Confluence, and Salesforce  

• Strong attention to detail and exceptional written/oral communication skills  

• Experience in IoT, renewable or energy industries

Preferred Qualifications:  

• Strong research and quantitative as well as qualitative data analysis skills  

• Ability to collaborate with multiple cross-functional teams and drive outcomes  

• Ability to succeed and embody a growth mindset in a fast-paced environment with frequently changing priorities   

Job Location: Broomfield, CO Office or Remote