Product Marketing Manager (Remote)

Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.

We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.

At Genesys, we are the undisputed leader in cloud contact center software. As we continue evolving into a SaaS-driven organization, we’re looking for a highly motivated Product Marketing Manager to drive go-to-market strategies for the Genesys Cloud Core Product Marketing Team. This role combines strategic messaging, product positioning, and cross-functional leadership in a fast-paced, high-growth environment.

Responsibilities:

• Understand broader product value and communicate how specific product areas enhance Genesys' overall differentiation.

• Act as subject matter expert for specific product areas to support cross-functional teams.

• Drive new product launches and go-to-market strategies aligned with sales motions and product direction.

• Collaborate with cross-functional teams to define audiences, develop value propositions, and execute GTM plans.

• Leverage data insights to identify marketing and revenue opportunities across the sales funnel.

• Create segmentation strategies and develop differentiated messaging to stand out in the market.

• Define buyer personas and use cases to align sales messaging with customer value.

• Produce sales enablement content including decks, briefs, whitepapers, videos, and blogs.

• Represent the team in presentations to leadership, analysts, and at public events.

• Track and report on performance metrics during business reviews and support strategic planning.

Required Qualifications:

• 5+ years of experience in enterprise SaaS marketing, preferably in a multi-product setting.

• Expertise in B2B growth marketing and full-funnel activation strategies.

• Strong foundation in product marketing skills including messaging, GTM strategy, segmentation, and sales enablement.

• Strategic mindset with strong analytical, problem-solving, and organizational skills.

• Ability to manage multiple priorities and drive initiatives independently from concept to execution.

• Proven aptitude to quickly understand technical products and communicate value.

• Strong communication skills and comfort working across cross-functional teams.

• Demonstrated success influencing teams across product management, sales, and marketing.

• Excellent written and verbal communication skills.

• Composure under pressure and a collaborative, positive attitude.

• Bachelor’s degree or equivalent professional experience.

• Willingness to travel up to 15% domestically.

Compensation:

This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.  

$107,900.00 - $200,500.00

Benefits:

• Medical, Dental, and Vision Insurance. 

• Telehealth coverage

• Flexible work schedules and work from home opportunities

• Development and career growth opportunities

• Open Time Off in addition to 10 paid holidays

• 401(k) matching program

• Adoption Assistance

• Fertility treatments

More details about our company benefits can be found at the following link: https://mygenesysbenefits.com

If a Genesys employee referred you, please use the link they sent you to apply.

About Genesys:

Genesys empowers more than 8,000 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic, personalized experience at scale. As the trusted platform that is born in the cloud, Genesys Cloud helps organizations accelerate growth by enabling them to differentiate with the right customer experience at the right time, while driving stronger workforce engagement, efficiency and operational improvements. Visit www.genesys.com.

Reasonable Accommodations:

If you require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you or someone you know may reach out to [email protected]. You can expect a response from someone within 24-48 hours. To ensure we set you up with the best reasonable accommodation, please provide them the following information: first and last name, country of residence, the job ID(s) or (titles) of the positions you would like to apply, and the specific reasonable accommodation(s) or modification(s) you are requesting.

This email is designed to assist job seekers who seek reasonable accommodation for the application process. Messages sent for non-accommodation-related issues, such as following up on an application or submitting a resume, may not receive a response.

Genesys is an equal opportunity employer committed to equity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.

Please note that recruiters will never ask for sensitive personal or financial information during the application phase.