Product Marketing Manager, Hyperscaler Strategy and Events

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
Role:
We are seeking a talented and detail-oriented Senior Product Marketing Manager to join our Platform and AI Product Marketing team to play a pivotal role in driving success at our third-party Hyperscaler events. This role is focused on ensuring consistency, alignment, and excellence in how our AI solutions are showcased and communicated at events. You will work across teams to deliver a seamless and compelling experience for prospects and customers, driving alignment from messaging to execution.
This is a critical time for ServiceNow as we continue to build momentum in our AI strategy and strengthen our partnerships with our Hyperscalers, such as Amazon, Microsoft, Nvidia and Google. These partnerships are key to driving the next chapter of innovation, scalability, and business transformation. Your work will directly contribute to showcasing the value of these collaborations, ensuring that our joint vision with Hyperscalers is effectively communicated at major events.
By aligning messaging, ensuring best-in-class demos, and preparing content and speakers for key moments, you will help articulate how ServiceNow and its Hyperscaler partners are driving the future of AI-powered workflows. The events you support will be instrumental in positioning ServiceNow as the leading AI platform for business transformation and deepening our relationships with partners, customers, and the broader ecosystem.
Key Responsibilities:

• Messaging Consistency:
  • Develop and enforce consistent messaging across all aspects of the event, including booth materials, breakout sessions, and executive engagements.
  • Partner with internal stakeholders to ensure alignment with overall brand and product positioning.
• Speaking Session Ownership:
  • Own speaking sessions end-to-end, including creating showflows, preparing speakers, and developing content that adheres to brand standards.
  • Maintain the integrity of the brand in all slide layouts and presentation materials.
• Use Case and Demo Strategy:
  • Collaborate with product and sales teams to identify and develop the best use cases and demos to showcase at the event.
  • Ensure these assets are utilized consistently across the booth, breakouts, and other event touchpoints.
• Team Alignment:
  • Join steering committee calls leading up to events to align cross-functional teams on messaging and objectives.
  • Partner with sales support teams to prepare them for onsite customer engagements, ensuring they are equipped with the right messaging and materials.
• Pre- and Post-Event Coordination:
  • Work with marketing and event teams to coordinate logistics and ensure timely delivery of all assets.
  • Collect feedback post-event to continuously improve event execution and ROI.

Qualifications
To be successful in this role you have:

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
• 8+ years of relevant experience in product marketing, preferably in enterprise technology or AI-related fields.
• Strong project management skills with the ability to manage multiple workstreams and deadlines in a fast-paced environment.
• Exceptional communication skills with a talent for creating clear, concise, and compelling messaging.
• Experience managing event deliverables, including content creation, speaker prep, and cross-team alignment.
• A creative mindset and attention to detail, ensuring all content and visuals align with brand standards.
• A collaborative and proactive approach to working with cross-functional teams.
• Familiarity with enterprise sales processes and customer engagement strategies is a plus.

FD21
Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!
For positions in this location, we offer a base pay of $135,300 - $236,800, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here .
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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