Partner Marketing Manager

Who We Are

Red Canary was founded to create a world where every organization can make its greatest impact without fear of cyber threats. We’re a cyber security company who protects, supports and empowers organizations to make better security decisions so they can focus on their mission without fear of cyber threats.

The combination of our market-defining technology and expertise prevents breaches every day and sets a new standard for partnership in the industry. We’re united in our commitment to customers and grounded in our values, which earned us a place on the Forbes Best Start-up Employers 2022 list. If our mission resonates with you, let’s talk.

What We Believe In

- Do what’s right for the customer

- Be kind and authentic

- Deliver great quality

- Be relentless

Challenges You Will Solve

Red Canary is looking for a motivated and results-driven Partner Marketing Manager to help shape and execute our go-to-market strategy through our diverse network of channel and alliance partners. In this role, you will be driving the success of our partner marketing initiatives, supporting the growth of our business and partner ecosystem. You will assist in developing and executing a partner marketing strategy that drives demand generation, partnership development, pipeline acceleration sourced through partners and brand awareness with the ultimate goal of achieving closed won ACV. In this role you will work cross functionally with our Channel & Alliances teams as part of the Demand Generation organization to execute and build scalable programs that drive pipeline growth, including regional in-person and virtual events. If you have a passion for partner marketing and a strong understanding of the channel landscape, we encourage you to apply.

What You'll Do

• Support the creation and execution of partner marketing strategies to drive pipeline growth and revenue outcomes through key partners, including both channel and alliance partners. Own partner marketing across multiple segments and territories, working closely with the field and our partner teams. 
• Lead the implementation of partner programs, events and campaigns that support the growth of our channel partnerships, ensuring alignment with overall business objectives. Manage and optimize a budget.
• Enhance ongoing communication with partners to keep them engaged and help them better understand our partner value proposition, offerings, and vision.
• Work closely with product marketing, channel & alliances, and field marketing to create strategic marketing plays that engage top partners and promote Red Canary’s joint value proposition.
• Develop and manage scalable demand generation programs that empower our regional channel & field teams to drive results.
• Monitor and report on the effectiveness of partner marketing programs, using insights to suggest improvements. Rigorously track and monitor how your programing impacts opportunity generation, pipeline progression, regional top deals, ACV attainment, and other key data points through Tableau and Salesforce. Use this data to propose regional campaigns; create quarterly and annual strategies to meet and exceed business KPIs.
• Collaborate closely across multiple department stakeholders on strategy, using data to prioritize resources to accelerate deals, generate new pipeline, and drive joint opportunities. 
• Foster a culture of testing and optimization to continuously improve program performance and ROI. Track and report on the budget and overall expenses for your programs; measure and optimize ROI on events to develop future programs.

What You'll Bring

• Bachelor’s degree in Marketing, Communication, Business Administration, or exceptional equivalent work experience
• 3+ years of experience in SaaS/software marketing, with a focus on partner and channel marketing.
• Experience working cross functionally to create effective partner marketing strategies and campaigns that drive and progress quality pipeline to hit business goals.
• Strong project and budget management skills, with the ability to manage multiple initiatives and deadlines.
• A collaborative mindset and a passion for working cross-functionally with internal and external teams.
• Excellent written, verbal, and interpersonal communication skills, with a focus on creating clear and engaging joint initiatives with partners.
• A proactive, results-oriented mindset with a focus on driving measurable outcomes.
• Ability to think creatively and solve problems with a solutions-oriented approach.
• Comfort with data analysis (Salesforce & Tableau) and reporting to inform decision-making and optimize marketing efforts.

The targeted base salary for this role is $92,228 - $130,000 per year. This role is also eligible for participation in the company's bonus program, and eligible for a grant of stock options, subject to the approval of the company's board of directors. The application deadline is January 31, 2025.

Benefit Highlights:

- 100% Paid Premiums:  Red Canary offers a 100% paid plan option for medical, dental and vision for you and your dependents. No waiting period.

- Health & Wellness - Access to mental health services, Employee Assistance Program and additional programs to incentivize healthy habits.

- Fertility Benefits: All new hires are eligible for benefits as of their first day.

- Flexible Time Off: Take the time you need to recharge including vacation, sick, bereavement, jury duty, and holidays. 

- Paid Parental Leave- Full base pay to bond/care for your new child.

- Pre-Tax Plans - Red Canary offers a variety of plans to fit you and your dependent specific needs including FSA, HRA and HSA, with employer funding to offset out of pocket health care expenses. 

- Flexible Work Environment- With 60% remote workforce, Canaries can work virtually from almost anywhere in the US.

Why Red Canary?

Red Canary is where people embody our mission to improve security outcomes for all. People work hard to maintain a culture that encourages authenticity in order to do your best work. Our people are driven and committed to finding the best security outcomes, delivering real and actionable answers, and being transparent along the way. 

At Red Canary, we offer a very rich benefits program to our full-time team members so they can focus on their families and improving our customers’ security. For a full list of benefits, please review our Benefits Summary:

https://resource.redcanary.com/rs/003-YRU-314/images/RedCanary_2025BenefitsSummary.pdf?version=0

Individuals seeking employment at Red Canary are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.