Product Marketing Manager, Families

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers. We want to redefine the world's relationship with money to make it more relatable, instantly available, and universally accessible.
Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We've been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.
The Role
Cash App is looking for a Product Marketing Manager - Families to lead adoption and engagement of products designed for teens and their parents. You'll shape how families discover and use Cash App-from teen-specific experiences to the tools that help parents guide and support their kids' financial journeys.
As a core member of the Cash App Product Marketing team, you'll do more than just support launches. You'll influence product strategy, define positioning, and craft go-to-market plans that drive measurable impact across one of our most mission-driven initiatives.
You Will

• Strategy & Positioning
  • Partner with Product and Marketing leadership to build aligned, forward-looking roadmaps
  • Develop clear positioning and messaging that resonates with teens, parents, and broader family segments
  • Lead quarterly and annual marketing planning, including OKRs tied to growth, engagement, and brand goals
• Go-To-Market
  • Own GTM strategy and execution for family-focused product features and campaigns
  • Develop and launch multi-channel campaigns (owned, paid, partnerships, product, in-app)- a very strong handle on channels that authentically resonate with teens is a must.
  • Drive acquisition and engagement across family segments (teens and parents)
  • Monitor campaign effectiveness and provide feedback during execution
• Cross-Functional Leadership
  • Present go-to-market strategies and results to senior leadership
  • Influence decision-making across product and business teams, including product construct
  • Collaborate with Customer Insights, Data Science, and Finance to define success metrics
• Insights & Measurement
  • Build and implement robust measurement frameworks for family-focused initiatives
  • Monitor campaign effectiveness and provide optimization recommendations
  • Identify opportunities for improvement across the user journey
  • Influence product and marketing changes based on performance data
  • Lead comprehensive recaps that highlight impact and learnings

You Have

• 8-10+ years in consumer product marketing, with focus on teen/Gen Z audiences
• Experience launching and scaling products for new audience segments
• Track record of proactively shaping product strategy for emerging markets
• Strong POV on trust and safety considerations for minor-focused products
• Demonstrated ability to lead cross-functional teams in ambiguous situations
• Experience translating youth culture trends into marketing strategy
• Track record of building repeatable launch playbooks
• Skilled at creating clarity from complex multi-stakeholder needs
• Experience aligning diverse perspectives across product and marketing
• Strong documentation skills for frameworks and best practices
• Proven ability to evangelize new audience opportunities

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .
While there is no specific deadline to apply for this role, U.S. roles are typically open for an average of 55 days before being filled by a successful candidate. Please refer to the date listed at the top of this job page for when this role was first posted.
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.
Zone A:
$180,000 - $270,000 USD
Zone B:
$167,400 - $251,200 USD
Zone C:
$158,400 - $237,600 USD
Zone D:
$149,400 - $224,200 USD
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we're helping build a financial system that is open to everyone.